What is the Bonus Period? Bonus Period Review

The bonus period refers to a bonus period that Amazon gives to sellers after a new product is launched, which usually lasts 2-4 weeks. During the bonus period, Amazon gives strong support to the advertising weight, conversion rate weight, and association weight. At the same time, the comment rate is also relatively lenient. The bonus period is the best time period for promoting products.

About the bonus period

There is no official information to support this argument about traffic support. However, through observation of the traffic of new links, it is found that there will be 7-14 days of traffic support. This support does not mean directly importing a large amount of traffic to the link, but giving the new link some direct exposure opportunities. Amazon competitive product data analysis quickly queries competitors' sales data, identifies competitors under unified search conditions and any category of any product keyword traffic entry, product information, unit price, page views, sales, ranking conversion rate traffic entry and all other data sales through ASIN code. The bonus period is generally counted from the time the new product is put on the shelves (that is, after the listing is put on the shelves).

The origin of the bonus period

Amazon needs to understand the seller’s listing data. When a new product is put on the shelf, it will capture some keyword information of the listing and then push it to the matching portrait user. The main purpose is to grasp the basic data of your entire listing as soon as possible, and then compare it with the big data in its database to determine as soon as possible whether this product has a good experience for users. If the data is good, continue to increase exposure and recommendations. If not, it will be put into the cold palace from then on, and the seller will need to spend more energy to promote it.

Notice

After the listing is put on the shelves, it must be optimized to a perfect listing when it is shipped to the Amazon warehouse. The bonus period has already begun when the product starts selling. Do not start selling by self-delivery and then slowly optimize the listing. Once you have a certain amount of orders, you will rush to send FBA, only to find that there are no orders because you do not have a perfect listing and have missed the bonus period.

Myth

The 2-4 week bonus period means that if your product performs well within the 2-week bonus period, Amazon will extend it to 4 weeks. However, this is not necessarily as long as 2-4 weeks. Some products will no longer have a bonus period after one week.

Judgment basis

1. Look at the advertising exposure rate.

2. Look at the traffic and conversion status.

How to use

1. Factory preparation before shipment

1. Before you start creating a listing, prepare the title and text of the listing.

2. Prepare the main picture, sub-picture and other picture materials of the product. It is recommended to find a professional picture processing company to take the photos.

3. Prepare the main keywords and high-conversion keywords. It is recommended to use the ARA data of AMZHelper because our data has been reprocessed.

2. During the period when FBA has not arrived (doing work related to conversion rate)

1. Establish the necessary elements of the listing (title, picture, price, parameters, etc.).

2. Add 20+ Q&A questions and answers. The Q&A content should be of high quality. You can find it manually, or use Amzhelper software to collect Q&A, or collect negative reviews and then analyze and modify them. Most of the negative reviews are caused by problems encountered by users during use. You can find the problems in Q&A through pain points.

3. Use the Deal mode or invitation mode of AMZHelper to coordinate traffic and order volume. The Deal mode itself does not leave comments, but using the purchase transactions of users who really have needs on the platform can easily open the associated traffic entrance.

4. If the time for leaving reviews is controllable, you can place some orders first and then leave reviews when the goods arrive from FBA.

3. After the FBA arrives, strong traffic diversion (ranking and association)

1. Run PPC ads (automatically and manually). During the bonus period, ads are supportive for new products. The main purpose is to create associations with most related or complementary products through a large number of orders.

2. Do keyword ranking.

3. Associate your own products.

4. EDM marketing: Through marketing with accurate user data, accurate associations are formed, thereby opening up accurate traffic entrances.

5. Use Amazon’s built-in Coupon feature to get big discounts on transactions.

6. Make use of the (non-comment) orders from the previous SUA resources, post comments and feedback in a rhythmic manner, and use the Listing activity algorithm to allow Amazon to give our products more exposure and traffic recommendations.

7. Use the Deal model of AMZHelper to make more deals and diversify promotions through discount codes. Diversify orders as much as possible. Grasp the order weight during the bonus period.

4. Hold on to the results (stable period, the bonus period has passed)

If the number of orders is stable at least 10 after the traffic entrance is opened (if it is less than 10, it may be a problem of product selection or the second or third link is not done well), the rest of the things will be easy. (From the operational level)

1. Ensure that the product is not out of stock. If the product is out of stock for more than 5 days, many traffic entrances will disappear. If you promote it again, the bonus period will be over and all promotion costs will be increased.

2. If you have the opportunity, please report some deals. Try to complete more than 80% of the transaction volume each time. If it is not completed, you can use some tricks to clear or delete it, otherwise it will affect the weight of the next deal.

3. Carry out a wave of EDM marketing every week to expand the effect of association. You can use the EDM+super URL form of Amzhelper. At present, the FBA+Coupon+super URL model still has considerable weight on ranking.

4. Control the ACoS and conversion rate of advertising, but do not stop it. This can control the input-output ratio.