What is Rakuten Taiwan? Rakuten Taiwan Review

Rakuten is currently the largest e-commerce group in Japan, with more than 40,000 Japanese merchants on its platform. Rakuten Taiwan is Rakuten's first overseas expansion and officially began operations in 2008.

By joining Rakuten Taiwan, sellers can obtain

1. Rakuten global backend system.

2. Freely edit the brand you want, so that consumers can recognize the seller’s brand rather than just the product.

3. Obtain buyer’s backend data: Rakuten will open buyer data to sellers, including how many consumers have viewed the data, whether they have purchased, and how the conversion rate was after the purchase. Sellers can even obtain the consumer’s contact information.

4. Trigger more than 70% of Taiwan’s population: Taiwan has a population of 22 million, of which 18 million are Rakuten’s customers.

5. Consumer groups with high loyalty.

Taiwan Lotte Store Advantages

1. System data

Exclusive global backend system: liberalized web page editing, improved backend data, complete order management, and diversified membership management.

2. Rakuten Points

This is a marketing method rarely seen on other platforms. Rakuten Group is not only engaged in e-commerce, but also aims to form an economic ecosystem, in which consumers will receive corresponding points for any service they enjoy, and these points can be directly used as "cash" to offset the full amount of goods. At the same time, these points can only be used in the Rakuten market, which effectively increases the stickiness and conversion rate of consumers for sellers, and these points are not borne by the sellers, but are benefits given by the platform to partners.

3. Off-site traffic diversion

Taiwan Rakuten’s external site traffic strategy: strong joint promotion by artists and KOLs, platform visibility and media momentum.

4. User experience

Committed to better user experience: providing consumers with suitable products through average order value, order flow, bounce rate and dwell time, and deepening multi-screen device e-commerce.

5. Advantages for cross-border sellers

Advantageous categories: Taiwanese consumers are relatively dependent on cross-border stores for fashion + apparel and popular lifestyle, which is a key opportunity for large Chinese sellers.

E-commerce consultant: Rakuten's professional E-commerce consultant (ECC) will help your store to grasp the Taiwanese market faster and increase its potential for success.

Brand creation: Taiwan Rakuten's unique version design and high-media topic packaging deepen the brand awareness of cross-border stores.

6. Other Services

Linking the credit card business, super points attract customers for repurchase; two-way redemption of Rakuten points; Affiliate national economy - Rakuten dividends.

Store opening process

1. Store opening application documents: company business registration certificate/person in charge’s ID card (front and back copy)/Payoneer account.

2. Notes:

(1) The required documents must not contain any unclear, missing or other related content that cannot be confirmed.

(2) Application form and contents for opening a store:

The signed store opening application form is in traditional Chinese.

The "Company Registration Name", "Uniform Social Credit Code", "Name of the Person in Charge", "Registration Address" and "Business License" must be exactly the same.

"Store Manager Contact Email", "Store Name", and "URL" must be filled in and clearly identifiable.

The "Store Name" must be in Traditional Chinese or English. Simplified Chinese or symbols are not allowed.

The "Products Sold" field must be filled in and can only be clothing, sports, home and accessories.

The signature field must not be missing, incorrect or ambiguous.

(3) ID card and Payoneer account:

The ID card provided must be the same as that of the person in charge of the company (it cannot be the ID card of the store manager, manager, etc.).

The Payoneer account provided must be a company account and the account name must be consistent with the company name in Chinese pinyin. A screenshot must be provided as shown below (if the pinyin is inconsistent, a affidavit must be filled out).

(4) Store link:

The link URL must have more than 3,000 products and SKUs.

Product types cannot be mostly non-public sales products (products that require electricity, such as desktop fans, etc.) and are considered 3C products.

Operation method

Cooperate with international cross-border delivery and payment service providers to fully protect store merchandise sales and payment collection.

Shop opening plan and costs

Detailed explanation of commission