What is Amazon's e-commerce withdrawal from China? Amazon's e-commerce withdrawal from China review

Amazon Mail

The notice shows that from April 19, 2019, sellers on the Amazon China website will have up to 90 days to continue selling on Amazon China. From July 18, 2019, Amazon China will stop cooperating with sellers and complete subsequent handover matters in accordance with contractual agreements and laws and regulations.

In addition, to ensure the shopping experience, users' orders before July 17, 2019 (inclusive) must continue to be delivered, and for returns and exchanges, the 7-day no-reason return policy and 30-day quality issue return and exchange policy must continue to be implemented.

Interpretation

Amazon will only retain two businesses in China, one is Kindle and the other is cross-border trade, and all other businesses will be eliminated. To be more precise, "Amazon's main business, e-commerce, will withdraw from China."

Development History

In 2004, Amazon was the global e-commerce leader. Prior to that, Amazon had conquered the e-commerce markets in Canada, Japan, France, Germany, the United Kingdom, and the United States. In the same year, Amazon set its sights on the Chinese market and spent $75 million to buy Joyo.com. When Amazon acquired Joyo.com, its sales were $7 billion. Bezos insisted on scale over profit and gently transformed Joyo in accordance with his global strategy.

In 2007, after Amazon and Joyo.com completed the connection, Joyo.com was renamed Joyo Amazon and continued to expand in the Chinese market.

In 2008, Amazon's share of China's B2C market reached 15.4%.

In 2011, it was upgraded again to Amazon China, and it took seven years to slowly erase the traces of excellence.

In 2016, Amazon brought its successful Prime membership service in the United States to China.

On April 19, 2019, Amazon announced its withdrawal from the Chinese e-commerce market.