What is Customer.io? Customer.io Review

What is Customer.io? Customer.io Review
Customer.io is a tool that helps you create ideal customer interactions for your customers. It can send targeted emails, push notifications, and SMS messages to reduce customer churn, build stronger relationships, and drive customer subscriptions. Colin Nederkoorn, John Allison, founder of Nature Mail Tool, website https://customer.io/


status quo

Currently, more than 1,000 companies use Customer.io, including LiveStorm, Arcadia Power, TripScout, Journy, Thinkful, and ring.

Advantages

It supports all types of messages and brings automation. It allows you to craft personalized messages that are sent at predefined times.

You can manage different groups according to your preferences and send specific types of messages to each group.

You can set up Customer.io to send specific emails in response to specific behaviors from your clients.

You can observe how your customers handle your emails.

Function

1. Automation

Segment your audience based on real-time events. Create sending logic in a web browser instead of writing hard-to-maintain code. 2. Real-time data at a glance

You can learn everything a user does, every page they look at, their order or subscription history, etc. You can confidently send personalized messages based on your knowledge and people’s behavior. Even build a deeper connection by incorporating someone’s name.

3. Test your emails, check the data and keep improving

A/B test your campaigns and understand how each message performs.

Questions you will be able to answer:

Do your users respond to messages more in the morning or evening?

Do personalized themes really work?

Financing

In May 2012, Customer.io successfully raised $250,000 in angel funding from 10 investors, including David Cohen, the founder of Tech Stars.

In January 2013, it received a seed round investment of 150,000 yuan.

In May 2015, it received an investment of 1.5 million.

In May 2017, it received 2.9 million in seed round financing.

cost

It is free for 30 days, the basic version is $150 per month, and the extended version starts at $1,000 per month.

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