What is Allegro? Allegro Review

Popularity

Allegro is very popular in Poland. 75% of Poles know the website. Allegro's brand awareness in Poland is as high as 98%. For local online shopping enthusiasts, Allegro is their first choice.

According to the survey data of Lengow France, Allegro, the number one e-commerce platform in Poland, currently has 57% of the e-commerce retail market share in Poland, 14 million monthly active users, 165 million monthly visits, and 2 billion page views.

Advantages

Traffic reaches 210 million!!!

1. Users cover the whole of Poland

Nearly 75% of Poles consider Allegro first when shopping online. Allegro has 14 million users, 90% of whom shop regularly on Allegro, and the platform's popularity is as high as 98%.

2. Extremely high order volume

Allegro has an average of 300,000 active users per day, more than 500,000 orders per day, and more than 900,000 items sold per day.

3. Independent mobile client

The annual growth rate of the Polish e-commerce market on the mobile side is 67%. Data shows that there were nearly 50 million smartphones and 10 million tablets in Poland in 2018. As an e-commerce platform, Allegro's transaction volume on the mobile side increased by 175% in 2017.

4. Comprehensive support for sellers

The Allegro platform can provide all sellers with a variety of in-site advertising support, including brand beams (displayed on the discount list), precise matching, banner display ads, brand homepages, promotional homepages, etc.

Entry requirements

1. Enterprises need to provide mainland business license or Hong Kong business license; legal person ID card

2. Have experience in cross-border e-commerce platforms (need to provide links to operating stores)

3. Sales right declaration, VAT declaration, payment authorization letter, PayU

4. Choose one of the following: passport, driver's license, or Hong Kong and Macau Pass

5. Screenshot of the enterprise credit information disclosure report (NAR1 or NNC1 in Hong Kong)

Sellers' Notice

1. Platform monthly rent and commission
1. Free monthly rent;
2. By category (3-15%);
3. Rich promotion methods (ranking, bold titles, category page ads, etc.);

2. You can enjoy the following benefits when you settle in
1. Provide registration guidance and backend operation guidance;
2. Get timely information about platform promotions and other information. Sellers with good performance will have the opportunity to receive free homepage promotions on the platform;
3. Logistics solution recommendation;

3. Logistics
Delivery within 48 hours, the delivery time is based on the seller's promise

Best-selling categories

The top five categories on Allegro’s marketplace include: electronics; fashion; household items; parenting items; and health items.

develop

In 2011, Allegro claimed to have over 11 million users.

In 2017, Allegro claimed to have over 16 million users and over 20 million accounts.

References

• 1. Allegro popularity: Sohu.com [cited on 2018-03-13T16:00:00.000Z]