In the process of operating Amazon, whether you are a big seller or a novice seller, you will often encounter various problems that you cannot solve by yourself! At the critical moment, you want to spend money to solve the problem, but unfortunately you can't find a reliable channel! The following content may be boring , but it is strongly recommended to collect this article : Even if you don’t use these services for the time being, you should still understand how these services work :) or what methods and services your competitors use, so that you can have an idea of what’s going on; in addition, you can also understand and avoid the following problems in advance, especially when you encounter them, so you don’t get anxious; finally, you can also use it as a reference for comparison and keep it for use at critical moments! Explanation of the principles of Amazon service provider program Keywords on home page This service seller can do it by himself First, research and analyze keywords and select accurate Keywords (select exact match) Focus your fire on this word Observe and adjust to ensure conversion rate, and observe the position of keywords every day Growth situation. Finally, you can reach your ideal position, and then slowly reduce it according to the situation. The advertising investment ratio reaches the ideal state of later recovery Brushing orders is essential and requires high-powered buyers to brush The mobile version of the home IP system is equipped with a real credit card, High-authority buyer account Extremely accurate off-site traffic (guaranteed conversion rate) The service provider uses the mobile phone group control system to order buyers with black accounts to make large purchases. For ordinary sellers, it has no effect because it is not sustainable . Service providers usually do not accept all words. Because different words require different The same quantity of additional purchase quantity, for fierce competition, Products in large quantities require a lot of resources and need to be purchased continuously. The specific operation is The first method: using IOS10.0 or above, no buyer ID is required. Long press the product to refresh all underlying configuration loops each time. The environment is OK The second method: Use a large number of buyer accounts to add purchases on the APP. Refresh all configuration environments after purchasing. But be careful. This method will greatly exceed Amazon's risk control line when raising the score. That is, if some indicators far exceed the risk control line, the Amazon system will respond with rebound instructions. If the indicator is deemed invalid and no longer effective, the weight of the keyword will no longer be used. Cumulative accumulation is likely to have the opposite effect. A case in point is that when the fake order index exceeds the risk control line set by Amazon, all the reviews will be lost. The principle is that each platform will have a data indicator when setting rules. Newer model Careful sellers will find that they have more popular listings. For new model products, since there is no substantial impact on the listing, Many sellers just ignore it. Your listing traffic has been taken away. Newer model means the product model is updated and upgraded. Products, hang a new model under the old model, generally the same product You can set a new model through the original listing. This means that the new model and the original listing New products can also be introduced through this method. For example, a charger of the first generation is listed below. The second generation of ASIN can lock the traffic of the old model to avoid traffic out At the same time, new products can be gradually promoted without any cost. Generally, they sell products of their own brand, but they can also sell products of other brands. Of course, it is best if the other brand is also yours, if you insist on hanging it in the competition The opponent's... So what should we do when we find that someone is stealing our traffic? To be honest, I don’t have any good ideas at the moment. method. Video on the main image By posting videos on VC accounts, VCs first add products to their own products After the library, you can open a case to add the video to the customer service. Fatal problem: this method will cause you to lose the editing rights of the product. Use with caution. Another way is to add it through the internal manager. It will not affect your product editing rights, so it is recommended to add videos When you do this, be sure to ask clearly what the method is. What kind of products need to add videos: All products Don’t use pictures when you can use videos. This is the 5G era. A+ For sellers who do not have brand registration, they can add A+ through VC. No risk, no snatching of editorial rights. Only some A+ are currently up It will drop after a few days, but it is generally stable. If you want to register your brand on A+ after you have it registered, you need The VC that was previously listed on A+ deleted the previously uploaded content. Otherwise, there will be a conflict and you will not be able to log in. If you have previously logged in to your A+ VC number If it dies, you can find another company to upload a new A+ to cover it. After uploading the new one, you can delete it with this VC. No need for brand, you can also upload videos and A+, brand authorization 2.0 The service provider will use brand authorization to send your Shopadd as a new role. Infringement withdrawal Some service providers have had their products removed from shelves due to infringement. Send a fake authorization letter to Amazon to restore it LISTING, but the risk is huge, and Amazon may find out later, resulting in The store was closed. Use with caution related video Related video shorts is located on Amazon Above the comments section of the product page, which is a high conversion location. A short video related to this product. This position used to belong only to high-level sellers. Small and medium-sized sellers do not have the permission to post videos in this location. Now service providers help sellers to do this, and sellers who have the conditions, There are good review and how-to video materials, The above is very cost-effective! The price is also very cheap! Greatly improve conversion rate. Merge Zombies Merging listings was originally a relatively popular process among Amazon sellers. Conventional operation methods, using the weight and reviews of old listings, Quickly promote the sales of new products and get orders! Amazon officials didn't care much before. However, this method has always been against the rules! It's courting death! Link to check email You can check it through the service provider, but it is not very stable because it involves Sometimes it can be checked, sometimes it cannot. There are currently 2 types on the market, one with an order number, which can be verified by checking the order number The other one does not have an order number, the price is much cheaper, and the accuracy is... It is necessary for sellers to delete CP, and it is recommended. No negative reviews on the homepage The service provider gives a good review through the buyer's account and clicks yes. The price is cheap. The effect is obvious and the cost performance is very high. No risk, Recommended. QA The service provider uses the buyer's account to ask and answer questions, and the price is very cheap. Prepare questions and answers in advance, rather than asking operations to do it yourself It is much more cost-effective. I recommend it. Other store CPC and store data You can use it if you need it, no risk Check the cause of death in the store You can check with the service provider before filing a complaint so that your complaint can be more targeted. No risk Vine Green Label The service provider applied through the VC number. Currently, VINE has poor effect and is not recommended. Do. Few people get the lead, and few come for five stars. AMS Account Amazon Marketing Services (AMS) provides merchants with a A promotion account for advertising promotion can provide sellers with the most effective tools to enhance product detail pages and brand stores. The page attracts more traffic and helps them stand out in the fierce competition. Uploading products is only for promoting products ! So what is the biggest feature of AMS? 1. AMS is independent of Amazon Seller (ordinary SC) and Amazon Vendor (VE account) 2. AMS accounts can only promote products. 3. AMS has all the promotion functions of SC, VE and brand accounts! 1. Sponsored Products 2. Headline Search Product Display Ads Change brand 1. Remove the parent-child relationship between the SKU to be modified and the parent body (this step is very important. The brand name cannot be modified because Amazon recognizes the consistency of the parent-child relationship brand name) Second, to remove the parent-child relationship, you can first select the child and click on the edit. Modification: Assuming the original brand name is zxx and needs to be changed to ccc, perform the following operations: zxx space ccc, click Save first to let Amazon recognize your brand name as zxx space ccc (Just press the space bar once for the space) 3. After 2-3 minutes, click on the edit again and you will find that the brand name has been changed to zxx Space ccc, at this time, only keep ccc, delete all the previous ones, and then save again. Cannot save. Please wait two or three minutes and then click edit to modify it. After all, it takes time for the system to recognize it. 4. After changing to ccc brand name, you can check it. Generally, it is saved successfully. A failed case. (Original article from November 2019) 5. If it is a very important listing, don’t try it lightly, after all, you have to dissolve the parent-child relationship. It still has some influence~ Category review It is recommended that you read the background review requirements carefully and apply for it yourself if you can. Buy similar products on foreign platforms and ask for these things, then upload them to Amazon Refurbishment The core function is to avoid the cost of warehouse transfer. Warehouse delivery is through product The barcode on the product is also recognized by FNSKU. The exact meaning of refurbishment is, Basically, the goods in the FBA warehouse are associated with one of your new ASINs. Achieve similar effects as the previous new product. Things to note and issues to consider when renovating your listing There are currently two types of renovation technologies
After listing, the ASIN has 2 SKUs. If a competitor complains to Amazon, it is risky! Many friends reported that the BUG of this technology has been fixed.
On Amazon, one ASIN corresponds to one SKU, and the traces of renovation are erased. It’s a lot safer. Forced account opening Step 1: 1. Create the illusion that the account has been stolen; 2. Change the payment method that can log in to the site. Assume that you have logged in to the Canadian site; Flash sale progress bar The principle is very simple. It helps you add the products you want to sell at a flash sale to the shopping cart. For example, if you have 100 items in stock, To control 70%, we will help you purchase 70 more. Of course, this is when there are no real customers buying. If someone buys If the number of added items is less than 70, the added items will be released within 15 minutes without payment. This service is actually quite effective, and the price is very reasonable. It can be done for less than 100 yuan. Internal recovery change dog link If you have a complaint ID and email address, use the email simulation tool to simulate an identical email address, and then use this email address to send an email to Amazon. The general meaning is that due to some reason, the buyer's account cannot be logged in normally, and now you have reached a settlement with the infringing seller. You want to withdraw the previous complaint and hope that Amazon customer service will do it for you. Generally, Amazon will help delete the bad review. This operation is usually carried out through false withdrawal of lawsuits, which can lead to the freezing of stores in serious cases. Seller friends reported that they made such false withdrawals from some service providers, which led to the freezing of their stores. Summarize Service provider’s tactics One is a bug or information gap The other is the efficiency brought by a lot of repetitive work. The former has certain risks. You should decide whether to do it based on the actual situation. The latter is often very cheap, and hiring a service provider can save a lot of time and the risk is relatively small. |
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