European sellers should be careful! Brexit matters must be taken seriously!

1

UK sites withdraw from Pan-EU

From January 1, 2021, Amazon’s unified delivery (EFN) service will no longer be able to deliver across the UK/EU border, and sellers will need to ship independently in the UK and other European countries.

Sellers who have opened the Pan-European plan cannot share inventory between the UK and the EU. Sellers need to replenish inventory at the UK/EU FBA warehouse separately. When goods enter the EU market from the UK, British companies need to declare imports and pay the VAT of the importing country. Goods from EU countries also need to go through customs declaration and customs clearance procedures when entering the UK.

2

EORI will distinguish between the EU and the UK

Sellers will need to register two EORI numbers: If you currently have an EORI number starting with GB for the UK, then before the end of the UK transition period, sellers will also need to be prepared to apply for an EORI number for any other EU country;

3

UK trademarks will no longer be recognised by the EU

UK and EU trademarks cannot be protected in each other's regions and countries. Sellers need to register at the same time, and the UK trademark and EU trademark (trademark name/design, etc.) applied for at the same time must be consistent.

For EU trademarks successfully registered before January 1, 2021, the UK IPO will directly clone and convert existing EU trademarks and design patents into corresponding UK rights.