Recently, Amazon launched a new feature - post exposure.

As the name suggests, this feature can increase the exposure of posts published by sellers, thereby enhancing brand influence and product sales.

This post exposure feature mainly turns brand sellers’ text/video posts into “Amazon Brand Promotion” advertisements.

Through post promotion, high-quality posts no longer just lie there waiting to be "turned over" by consumers, but can attract more eyeballs in a more active and interactive way, thereby enhancing the brand's visibility and influence.

Data is the most powerful explanation

According to data from Amazon's official website, after the new feature was launched, the click-through rate of ads containing creative lifestyle elements on mobile devices increased by more than 40% compared to ads that only displayed products.

Currently, the post promotion function has been launched on the US site, helping US brand sellers who have completed Amazon brand registration to improve promotion effects in multiple dimensions.

As an added "buff" to the post, post promotion has a whole new "life" and can better play the role of the original high-quality post brand content.

Creative content testing and improvement

Convert brand social content into advertising content, proactively display information to more non-brand fans, and significantly expand the potential customer base

Creative content testing and improvement

Use excellent post ideas directly in brand promotion activities to test and improve the quality of advertising materials and target audience acceptance at a low cost.

>> For example:

Generally speaking, sellers will select advertising materials with good effects through A/B testing or multiple tests, and each test will cost double the fee. Sellers who need to join the seller communication group, please contact customer service V: FLA66668888. After the launch of the post promotion function , sellers can re-release excellent posts that have been tested with natural traffic, and obtain the effect of 1+1 greater than 2, which greatly reduces the cost of content testing.

The above picture is a case from an Amazon advertising seller instructor. The picture shows that the post has been clicked 1,459 times, with a cost per click of $0.78. Sellers who need to arrange off-site promotion of celebrity videos, please contact customer service V: FLA66668888. Then the total click cost of this post is $1,138. In other words, without A/B Testing or multiple test runs, the test promotion of this post can save at least $1,138.

Optimize campaign performance You can use Sponsored Brands’ targeting, bidding, and bidding options to effectively increase the reach of your posts.

Free Posts vs. Promoted Posts

Path: Amazon Advertising > Branded Content > Posts > Posts Console

● Step 1: Open the “Post Console” and click the “Promote” button.

Of course, I still have to remind all sellers in the end!

Using Amazon’s Promoted Posts to improve ad performance requires considering multiple aspects:

●“High-quality” posts: reach more consumers through brand promotion ads, and gain more conversions and sales brought by “zero cost + advertising”.

●“New Brand” and “New ASIN”: Before placing an ad, use tags on posts at no additional cost to better promote your brand and reach your target audience more accurately.

●New rules for Sponsored Brands: Starting January 31, 2024, all new and edited Sponsored Brands product set ads will be required to use custom images. After May 31, 2024, ads without custom images will not be able to run and will not receive impressions.

In short, this new feature makes Amazon more interesting and lively, and also provides more opportunities and possibilities for sellers. I hope everyone can make good use of it and make their products shine on Amazon and have explosive sales every day!