Four common targeted advertising methods on Amazon

(Image source: Officially authorized content from Amazon Advertising)

If you still don’t know how to classify, please be sure to read Kris’ previous article:

ASINs of different categories will play different strategic roles: main and emerging ASINs will drive sales of the entire store, while potential ASINs and long-tail ASINs, considering the current poor sales, need to accumulate more customer reviews and word of mouth to improve the quality of the listing.

Let's look at each of the specific targeted strategies one by one.

----New ASIN Advertising Strategy----

New ASIN Features:

• Higher traffic, better click-through conversion, above average sales, below average life cycle

• New product hot sale, which is the most important advertising ASIN among all ASINs and is applicable to all advertising types

Advertising objectives:

* Maximize display and sales

Advertising highlights:

* Support the promotion of new products or specific products

Advertising plan:

* Get the first position on the home page

Advertising strategy

Product promotion and brand promotion delivery methods:

* Negative delivery: irrelevant traffic

Product promotion ad placement selection:

* Competing advertisers’ main ASIN product details page

How to play display promotion ads:

Remarketing advertising strategy (browsing targeting + purchase): Target similar products or sub-category browsing to increase bidding ratio

----Main ASIN Advertising Strategy----

---- Potential ASIN Advertising Strategy ----

----Long-tail ASIN advertising strategy----

----Summarize----