Primeday has officially begun! How is the first round of membership day going?

This year's Primeday event officially started this afternoon!

The performance of the US site is quite good this year. Although this year's Member Day was moved forward to June, the traffic is still good. Excluding some order screenshots that everyone photoshopped for fun, many sellers have reported in our group that there has been a significant increase in orders.

Moreover, this year's Prime Day has not seen the massive page crashes seen in the past two years. The issue of incorrect display prices for Prime exclusive discounts mentioned by many sellers can now be displayed normally after the prices are modified. Also, the LD that appears every year on Member Day was cancelled after the page crashed and recovered. In this case, please contact customer service immediately.

This year, many top sellers missed Member Day due to Amazon's recent crackdown. Relatively speaking, the traffic obtained by sellers is slightly higher. However, the effect is still not ideal if only relying on the two free activities of Prime exclusive discounts and PD Coupons. Many sellers rely on free activities and the same number of orders on weekdays, so as not to have all the traffic snatched away by big sellers like in previous years. There is no momentum at all as when these two features were first launched.

Since their launch, the effects of these two activities have been getting weaker and weaker. Although they still use the blue Deal logo like LD, without the platform's auxiliary traffic, the traffic problem of exclusive discounts has gradually emerged. This year, the decline of free activities has led to serious polarization, giving people the feeling that we have returned to around 2017 and 2018.

Moreover, this year is also an unusually inward-looking year. There are many sellers who are offering activities at low prices or even at a loss, more than at any time in previous years. In the end, there are even activities where sellers have to pay back the money.

These are all Taobao and Pinduoduo sellers who have transformed themselves into Amazon and brought their successful tactics on the original platforms to Amazon. However, they do not realize that in this kind of inferior competition, sellers can only be dragged into an endless price war. Everyone will be a loser in the end. There is no possibility of winning the market by outlasting your opponents. Amazon will always leave opportunities for new sellers. We mentioned this to you very early on.

Amazon has always adhered to the Day One principle, which is essentially to give new products more opportunities and always believe in fresh blood. Therefore, the entire platform will periodically have some hot products coming out. This will bring new variables to the already solidified categories. Moreover, under Amazon's diversion system, the growth curve of new products also meets the needs of Amazon's Day One, but the cost of trial and error has been increasing, and it is necessary to quickly deepen the overall understanding of the A9 algorithm.

However, this method of diverting new sales severely limits the monopoly benefits of old sellers within the category, and also makes the "low-price increase in sales, and raising prices to make money after monopoly" of Taobao and Pinyin sellers completely inapplicable on Amazon. When you have finally outlasted a few old rivals after losing money, you find that a steady stream of new sellers can still be displayed, and their new products also have a steady stream of opportunities. At this time, you will not be able to make money by raising prices again, and ultimately the price war routine will definitely hurt yourself.

In the past two months, Amazon's top seller circle has undergone a major reshuffle. On one hand, ZEBO and Aoji were caught for manipulating reviews by faking orders, and on the other hand, Global Easy Shopping went bankrupt due to inventory problems. These two examples show that Amazon is no longer able to survive by simply faking orders and engaging in price wars. Those who still stick to the old methods will only end up losing money and running away.

Currently, Primeday activities are still in full swing. The order volume of European and Japanese sites may improve in the evening. Please pay more attention to the status of products and activities! If there is any unexpected situation, I will notify you in our group as soon as possible!