What is Daraz? Daraz Review

Basic Introduction

Daraz has developed from a fashion e-commerce to a full-category e-commerce. The products sold include electronic products, clothing, cosmetics, auto parts, various daily necessities, etc. The website style is similar to Amazon and JD.com, and its business covers almost all countries in South Asia. It has business in Bangladesh, Myanmar, and Nepal.

Platform Introduction

The Daraz website is affiliated with Rocket Internet, a European Internet incubator company.

Currently, independent stations have been opened in five countries including Pakistan, Bangladesh, Myanmar, Sri Lanka and Nepal.

West Asia has a market of 470 million consumers, and Daraz has a 90% share of online shoppers.

In 2016, Rocket Internet announced the merger of e-commerce platforms Darza and Kaymu into the new Daraz Group, occupying the top position in Pakistan's e-commerce field.

Daraz Entry Requirements

1. Provide all relevant regulatory approvals and business licenses;

2. Provide debit or credit cards, such as VISA/MasterCard and other payment tools;

3. The product meets the quality inspection requirements;

4. The product listing price shall not be higher than the price of the same product offered by the seller through its own sales channels;

5. Provide clear product information, including SKU number, price, brand, size, weight, etc.

6. Develop a commission schedule for each product sold on the platform;

7. All customs duties, sales taxes, value-added taxes and other fees during the sales process shall be borne by the customer;

8. Sellers can choose their own logistics company or use the platform FBD model. The platform will charge sellers according to the market price.

cost

The Daraz platform does not require any entry fees, deposits, annual or monthly fees in the early stages, and does not charge any commissions for the time being.

Daraz Registration Process

Step 1: Register as a Daraz seller in just 5 minutes

Step 2: Join Daraz University

Step 3: List your products for free & start selling

The registration process for each Daraz site is similar. Let’s take the Daraz Pakistan site as an example.

The registration process is simple and easy to operate, and it only takes 5 minutes to complete

After successful registration, sellers need to participate in the training organized by the Daraz platform

Daraz platform will review the seller's registration application. Once the application is approved, Daraz platform will activate the seller's account

The prerequisite for opening a store on Daraz is that the seller must have a registered company or business license in Pakistan and have a warehouse in Pakistan.

Advantages of Daraz Platform

1. Have millions of customers;

2. The platform's average daily PV traffic exceeds 1.1 million, and the average daily IP access volume exceeds 330,000, and is still rising;

3. With a storage space of more than 50,000 square meters, the delivery range exceeds 200 cities;

4. There are more than 40,000 products to choose from, and the portfolio of home and international brands exceeds 1,500;

5. 24/7 service.

Financing

In September 2015, Daraz received US$56 million in Series A investment, led by CDC Group.

develop

In January 2015, it started operating in Bangladesh and Myanmar.

In November 2015, he participated in Pakistan's Black Friday.

In July 2016, it started operations in Sri Lanka and Nepal.

In August 2016, international delivery began.

In February 2017, installment purchases became available.

In May 2018, Daraz, an e-commerce company founded in Pakistan, announced that it was wholly acquired by Alibaba Group and officially became a member of the Alibaba family.

References

• 1. Darza merged with Kaymu in 2016: Sohu.com [cited on 2018-03-20T16:00:00.000Z]
• 2. Alibaba acquires South Asian e-commerce platform Daraz: Baidu [cited on 2018-05-04T16:00:00.000Z]
• 3. Operational practice! Detailed explanation of Daraz registration process and fees: Hugo.com [reference date 2019-09-12T16:00:00.000Z]
• 4. Daraz development history: Daraz official website [reference date 2018-03-20T16:00:00.000Z]
• 5. Alibaba acquires Pakistani e-commerce company Daraz. What kind of company is it? : Sohu [cited on 2018-05-09T16:00:00.000Z]