What is Kakaku? Kakaku Review

introduce

Kakaku's business model is an information exchange entity composed of Internet users, stores, and manufacturers. Kakaku is an information aggregation platform that connects the three parties. It sets up awards every month to encourage users to participate in the publication of duplicate and word-of-mouth articles. It is known as a "price comparison website that can charge booth fees."

Operation Process

Store manufacturers provide buyers with product information and price information, allowing users to compare prices in the most equal market. At the same time, user feedback on product reviews also provide stores and manufacturers with a large amount of user feedback and first-hand shopping guides for other buyers. At the same time, Kakaku also obtains a large amount of buyer purchase behavior data, which can be sold to manufacturers. Of course, the understanding of user shopping behavior gives Kakaku the data foundation to provide user behavior targeted segmentation advertising.

Profit Model

Customer attraction service: retailers enter the Kakaku platform, and the website charges fees based on the number of product clicks or actual transactions;

Promotional services: the volume or amount of transactions directly facilitated by the Kakaku platform, and the manufacturer pays the commission;

Information provision, such as selling user behavior data to manufacturers;

Provide users with commissions for travel hotel, ticket booking services, etc.

There are also ads

The price of Kakaku generally changes three times a day, around 10 am, around 5 pm, and around 1 am, but the change in a day is not too big, at most around 100 yen. But it is this price fluctuation pattern that greatly stimulates people's interest in shopping.

Development History

In May 1997, Kakaku was established and began to provide price comparison services for computer hardware.

In September 1998, the price entry system was developed and put into use.

In 1999, the price comparison product categories were expanded to include electronic products and home appliances.

In 2000, the website began to expand its price comparison product categories to include: skiing, golf equipment, watches, perfumes, branded goods, etc.

In 2001, the categories of price comparison products expanded to include: mobile phones, cosmetics, and car insurance.

In 2002, the categories of price comparison products expanded to include: auto parts, used cars, photographic equipment, broadband package rates, and the establishment of the "Akihabara Electronic Products Comprehensive Information Center."

In October 2003, it was listed on the Tokyo Stock Exchange's Growth Enterprise Market, and its price comparison product categories expanded to include: second-hand computers, mobile phone packages, and foreign remittance margin trading.

In 2004, it began to take over yoya.com and develop hotel price comparison booking business. The price comparison product categories were expanded to include: pets, DVDs, funeral expenses, insurance business, and car retail.

In 2005, it was listed on the main board of the Tokyo Stock Exchange and established a subsidiary, Kakaku Financial, which specializes in providing information comparison on foreign exchange deposits. The categories of price comparison products have expanded to include: baby care, bedding, securities company information, and restaurant cuisine.

In 2006 and 2007, it began to provide store evaluation functions and opened a "word-of-mouth BBS" with more than 5 million posts, and began to compete in investment trust business and futures trading.

After 2007, it entered the fields of film, entertainment, real estate and foreign exchange.

References

• 1. Introduction to kakaku: NetEase News [cited on 2018-03-23T16:00:00.000Z]
• 2. Kakaku Development: Baidu Library [reference date 2018-03-23T16:00:00.000Z]
• 3. Kakaku operation process: Phoenix.com [cited on 2018-03-23T16:00:00.000Z]