How do mature Amazon sellers review their operations?

The operational rhythm is to do the right thing at the right time. Many cross-border e-commerce sellers were born in the 80s, 90s or even 95s. If you are an undergraduate graduate, you must have heard the above sentence in the past few years.

However, to implement this statement in cross-border e-commerce operations, it requires a combination of operational skills and industry experience.

Amazon sellers are engaged in export and foreign trade. Foreigners like to look at the Gregorian calendar date. When many novice sellers are still immersed in the joy of the peak season, mature sellers have already started to select products for next spring. This is the right time to do the right thing. If no one guides you, you are destined to miss it.

January and February are harvest seasons for many sellers, but selecting products one quarter in advance is the reflection of operational experience in operational rhythm. This has three dimensions:

1. List a certain number of new product listings

2. Do a good job of basic review and ranking promotion

3. We started shipping by sea a few years ago

After replenishing stocks by sea freight in March and April, you can directly obtain sufficient profits. If you select and launch new products in March, you are destined to be in the promotion stage in these two months, which means that others are making profits while you are still promoting new products. Of course, March and April are the months for promoting new products, and even most sellers are doing this. However, there are three assessment dimensions here:

1. How many new products are on the shelves?

The success rate of launching a new product is very low. Generally, 3-5 new products are needed, and finally 1-2 are left with profitability. This includes whether to start selecting products for summer.

2. What is the success rate of new product promotion?

The key lies in operational skills.

3. What is the final profit margin of the new product?

This reflects the skill of product selection.

Some sellers say, “I have selected the products, put them on the shelves through FBA, and opened advertisements, and now I have nothing to do.” If you feel that you often have nothing to do on Amazon, it means that there must be something wrong with your operating rhythm, which is also difficult for small and medium-sized sellers to do well.

In a company's organized sales, product selection and operation are two different positions. The efficiency of operating with each doing its own job will be much higher than if you work alone, but there will also be many problems of large companies. I will write about these to you in the future if I have the chance.

For small and medium-sized sellers, you should reflect on yourself at the end of each month and review the advantages and disadvantages of this period: effective operation skills, popular products in the market, supply chains with time-sensitive price advantages, etc. The summary is your growth path. I hope everyone can be a dedicated cross-border e-commerce seller.

Today's benefits