Big sellers fight, and you and I suffer? This hidden crisis is dragging sellers into the quagmire (with heavy benefits)

✩Get free product selection benefits at the end of the article

If we ask what is the most worrying thing for sellers in the cross-border circle this year, it is undoubtedly the price war.

A large number of sellers complain that the competition among peers is too fierce, and they hurt their own sellers by a thousand.

"Today you sell it for 9.9, tomorrow I will sell it for 4.9 and offer buy one get one free"!

Some sellers complained that it felt like they were working on a domestic e-commerce platform, where they had to compete not only on products but also on price.

In this regard, industry insiders said that it has long been commonplace, and some sellers have been insisting on the "ultra-low price strategy", wanting to "buy out supply" to achieve "pricing by quantity" and "product production by quantity".

But just recently, Amazon officially updated its new sales policy and seller code of conduct, which emphasized: "Any form of price monopoly is prohibited." This means that Amazon will crack down on sellers who sell super-low-priced products. For those sellers who use low prices to boost rankings, they need to think about whether they can still rely on this trick to gain market share.

Looking back, the price war is undoubtedly a competition of capital. Even if you defeat your competitors, how to obtain higher profits through products in the future is also a big problem.

Moreover, if the entire category adopts the low-price strategy, the sellers will be the ones who suffer the most in the end. The most obvious point is that product profits will decline. Once users brand the entire category as low-priced, it will be difficult for them to accept products at normal prices, and it will be almost impossible to turn around and make a profit.

Therefore, in the competition with peers, instead of thinking about how to further reduce costs and lower prices, it is better to take the initiative to attack head-on, use greater core competitiveness to gain market share and control product pricing.

So how can we improve core competitiveness most quickly and effectively?

The best way to deal with it is to upgrade products and create "differentiation".

The differentiation I am talking about here does not mean making some "micro-innovations" based on the original products to target customer pain points, such as changing the color, adding parts, or combining multiple products into a set, etc. These things that can be easily imitated by others are not considered true differentiation.

Real differentiated innovation is to target the pain points in customer needs, continuously refine the product's functions and design, and continuously iterate and upgrade the product to make it difficult for others to copy.

To achieve this, we must not only work hard on product selection, but also segment the needs of consumer groups, solve existing user pain points from multiple aspects, and explore potential user needs.

As cross-border sellers, most of us cannot directly reach users in the target market, let alone understand consumers’ thoughts. Therefore, in addition to return visits and off-site social media, many experienced sellers will choose to analyze competitor product reviews to understand user needs.

However, most product selection software on the market cannot accurately segment the population portraits, nor can they analyze user sentiment through comments. Therefore, they are of little help in differentiated product selection. But with the help of EasyYa product selection plug-in, we can achieve accurate population portraits, attribute product defects through comments, and identify user needs.

Take "Automatic Gate Opener" as an example. Through EasyYa product selection, we can quickly know the product usage scenarios:

And based on the usage scenarios and product defects, we can summarize the areas where the product can be optimized and differentiated, and it will be very easy to make differentiated innovations based on real needs.

At the same time, accurate buyer portraits can also help sellers understand the gender, age and regional attributes of product purchasing populations, making it easy to conduct precision marketing.

In addition, sellers who are unable to differentiate themselves can also use EasyYa's product selection to identify niche groups, avoid strong competitors, and make customized products for niche groups. At the same time, they can also analyze competitors' operating methods through functions such as review perspective and improve their own product operating capabilities.

There is no doubt that EasyYa product selection can help our sellers identify market consumer demand, expand product selection ideas, and thus create differentiated hot-selling products. During the peak season, EasyYa has prepared a free product selection gift package for everyone. Just click on the picture at the end of the article to enjoy the EasyYa product selection plug-in function on your mobile phone. I wish you all achieve the desired results in the peak season.

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