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▶ Video account attention cross-border navigation This week, Black Friday and Cyber Monday officially kicked off, activities on some sites have already begun, and cross-border sellers are also carrying out their annual worship activities. ▲ The picture comes from the seller communication group Various banners and photos have been prepared, welcoming the arrival of Black Friday with full sincerity. However, it is not so easy to boost sales, as Amazon has its own temper. This year's peak season does not seem to be very prosperous, and Black Friday also shows signs of being a flop. Under such circumstances, sellers hysterically sang out their true feelings: Amazon, why don't you just delete me? I gritted my teeth and said this It is understood that the Black Friday event on the European site kicked off a few days ago, but the sellers' response was mediocre. Unlike the lively scene in the past when sellers posted their order numbers, this year's Black Friday was completely silent. Many sellers tried their best but still failed to make any waves. ▲ The picture comes from the seller communication group "As long as I P fast enough, zero orders can't catch up with me" “It’s not a big hit, but it’s a little irritable.” "Orders are booming. Usually we only get one order, but today we got three. The orders have tripled. I'm very happy." ▲ The picture comes from the seller communication group Although the situation on the European site is not satisfactory, fortunately, the Black Friday event on the US site is about to start, and many US site sellers are still looking forward to it. However, Amazon is unpredictable, and sellers never know what their fate will be in the next second. With less than 12 hours to go before the Black Friday sale, Amazon launched another large-scale raid, which was like a bolt from the blue and caught sellers off guard. It is learned that this morning, many sellers reported that Amazon seems to have started a review sweep operation again recently. Many sellers have received performance warnings from Amazon and the links have been removed. A seller reported in the communication group that one of his product links received a performance email from Amazon stating that it violated the buyer’s review policy , and was subsequently removed from the shelves . By the time he discovered the problem, the product had been unavailable for sale for more than seven hours. ▲ The picture comes from the seller communication group It is learned that many sellers have been affected in this wave of account blocking, mainly involving the US and European sites, and both new and old accounts have had their links removed. With Black Friday just around the corner, sellers are already crying out as they are locked up in a black room by Amazon: ▲ The picture comes from Zhiwubuyan "Before Black Friday and Cyber Monday, I received an email in the middle of the night saying my account was closed. It was the second time I had my account blocked. I asked several service providers but they all refused to accept my appeal. I want to ask if there is any hope for recovery?" ▲ The picture comes from Zhiwubuyan "France received a sales manipulation notification and all European sites were suspended. This account is new and has not violated any regulations. It is definitely a misjudgment by Amazon. I am crying for a way to appeal. I regret missing Black Friday and don't want to miss Cyber Monday." Between the lines, the sellers' helplessness and helplessness are revealed. It turns out that the saddest thing is not the poor order volume during the big sale, but the account being blocked on the eve of the big sale, perfectly missing out on the high traffic of the big sale. In addition to cleaning up accounts that violate regulations, Amazon also seems to have started taking action against fake reviews. Recently, a large number of sellers have reported that the phenomenon of link review loss is serious, and some sellers even lost all their reviews overnight. ▲ The picture comes from the seller communication group We learned that this phenomenon is widespread among sellers. Some sellers said that the comments they had previously posted for links have gradually disappeared recently. I asked several colleagues and they said the same thing. ▲ The picture comes from the seller communication group In addition, in the editor’s circle of friends, some service providers have issued reminders: Amazon’s review review mechanism has been very strict recently, so the review rate is very low. If sellers want to post reviews, it is best to wait a while. According to seller feedback, there are quite a few sellers who have received warnings about manipulating reviews. Some of these sellers, who have never engaged in fake orders, had their listings suddenly removed from the shelves, with a large number of reviews disappearing. Considering the previous incident of misjudgment related to the number-sweeping trend, this is likely another large-scale cleanup by Amazon. After experiencing several waves of association, account blocking, and review loss, Amazon employees have become calm. The goal of many sellers has even changed from huge sales to just keeping their accounts alive. ▲ The picture comes from the seller communication group No matter what, the big sale is coming soon. If there are sellers who are unfortunately cleared out, they can also try to actively appeal and strive to restore their accounts before the first day of the online shopping season, seize the tail of the peak season, and finally make a comeback. We have also created a Black Friday sprint & order sharing exchange group for all sellers. Sellers are welcome to scan the QR code below to join the group~
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