All sellers on the US site have 0 orders! Is there a bug in the Amazon system again?

All sellers on the US site have 0 orders! Is there a bug in the Amazon system again?

▶ Video account attention cross-border navigation


It is learned that on August 17, it was revealed that Pinduoduo is preparing for a new overseas project. Its cross-border e-commerce platform is expected to be launched in mid-September, with the first stop being the United States. It is currently recruiting investors for all product categories.

 

Recently, the application entrance and entry requirements of Pinduoduo's cross-border e-commerce have been officially exposed. Its super value offer of "0 yuan entry, 0 points deduction" has attracted many sellers to enter the market and wait and see.

 

At present, there are nearly a thousand people in Pinduoduo’s cross-border discussion group, most of whom are sellers from the Amazon platform.

 

Marketplace Pulse data shows that the proportion of Chinese sellers on Amazon has dropped from about 48% at the end of 2020 to about 42% in May this year. In addition to the ever-tightening platform policies, relatively high commissions and rising delivery fees, the bugs that appear from time to time in the Amazon system are also what make Amazon sellers want to "escape from Amazon".

 


There is a bug in the system again, and the order has not been updated for many hours!




 
It was learned that on the morning of August 19, some sellers in the seller communication group reported that there seemed to be a bug in the order management backend of Amazon's US site, and it had not been updated for several hours.
 
▲ The picture comes from the seller communication group

Later, although some sellers joked that the order was not updated because it was not placed, more sellers believed that it was because there was a bug in the Amazon system:
“Is Amazon having a bug again today?”
"Everyone's orders seem to have stopped at six hours ago and have not been updated. There are too many coincidences, so it must be a bug."
 
Some sellers also opened a case to ask customer service about this, and the response they received was: There was a problem with the system today. Customers placed orders but they did not show up. Since around six in the morning, many sellers have come to report problems with the orders.
 
At present, customer service has reported the situation to Amazon, but Amazon has not yet responded to the specific email.
 
▲ The picture comes from the seller communication group

Judging from the customer service’s response, this Amazon bug did not have much impact on the store’s order situation, but it was “not very friendly” to the sellers’ mentality.
 
Many sellers said that although they could not see the data on the order management page, the advertising costs were always increasing, and they could check the order status through the order data in the advertisement.
 
▲ The picture comes from the seller communication group

As of press time, Amazon has not yet responded to this matter, but some sellers have reported that order status is gradually being restored and updated.
 
It is learned that this is not the first time that Amazon has experienced delayed order updates.
 


Data delays and advertising adjustments are frequently blocked




 
As early as July, shortly after the Member Day ended, some sellers reported that there were long delays in displaying orders and sales on the US site , and that the rankings of the front-end categories also showed "confusing ups and downs."
 
 
At the time, some sellers speculated that these situations were likely the sequelae of Prime Day. But today, Amazon has seen similar bugs, and judging from the results, this does not seem to be the sequelae of Prime Day.
 
As for the bug in Amazon's system, sellers are also speculating:
“Is Amazon adjusting and upgrading again?”
“Did the technicians slack off while at work?”
“They want to increase the advertising budget every time they fail to place an order without knowing the situation. Is Amazon trying to take advantage of this?”
 
It is learned that although the customer service responded that the system bug did not have much impact on the order situation, the Amazon order data is actually crucial for Amazon sellers.
 
Sellers need effective data analysis to understand the market potential of products on that day and adjust advertising strategies in a timely manner. Therefore, the data shows that the delay time increases, and the speed at which sellers can check advertising effects and adjust advertising expenditures will inevitably be delayed, affecting sales.
 
Here, we hope that Amazon can fix the vulnerability as soon as possible, reduce the frequency of bugs, and reduce the inconvenience for sellers to adjust their advertising strategies.
 
In addition, facing the dilemma of shrinking profits due to rising advertising bids, some methods to improve the conversion rate of Amazon ads are summarized for sellers’ reference:

1. Optimize keyword matching
 
Add broad match keywords that are increasing ACoS to phrase match and exact match to obtain more accurate and relevant traffic. Deactivate keywords with high click volume but low conversion rate, and add negative keywords to manual product promotion activities to minimize irrelevant traffic and advertising costs.
 
2. Adjust keyword bidding based on data
 
Sort by sales, lock in keywords that can increase actual sales and reach ACoS targets, and increase bids for high-performance keywords. Find keywords with higher ACoS from the report and lower their bids to slightly below the average cost per click, which can also reduce advertising costs while continuing to bring traffic through these keywords and maintain exposure.
 
3. Set up ad groups based on ACoS goals
 
Put products with similar ACoS targets in the same ad group for easier ad management. Products with higher profits can be considered to have higher ACoS targets; for products with lower profits, ACoS targets need to be set more strictly.

The peak season of September 2022 is approaching. I would like to wish all sellers good luck and great sales in the peak season!

<<:  A new path to go global! The most comprehensive "Pinduoduo Cross-border E-commerce Investment Guide" is released!

>>:  The cross-border listing boom continues, and Dajian Cloud Warehouse’s stock price has quadrupled!

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