The review request is dead! Just now, Amazon has a new policy

During the peak season at the end of the year, when sellers were working hard to increase sales, my brother-in-law was making trouble behind the scenes.

This morning, some sellers reported in the communication group that Amazon has recently been cracking down on the use of small after-sales cards .

In addition, many service providers have also sent reminders on WeChat Moments.

The peak season is here, so why did Amazon suddenly ban sellers from sending small cards to users? It turns out that my brother-in-law is going to completely ban sellers from asking for reviews.

Amazon just launched a new official review feature “request a review” a few days ago, and many sellers have not had time to use it. Now, my brother-in-law has taken action on reviews again.

Open your seller backend, and in the middle of the "News" interface, there is an inconspicuous piece of news, indicating that a new round of Amazon's cleansing storm is about to come.

The name of the news is "Communication Guidelines are about to change". Open this news, the specific content of the news is as follows:

Now Pepe understood why the seller said that the small card could not be left. It turned out that her brother-in-law was really going to crack down on it.

After reading the new review policy, many sellers may ask, hasn’t this happened before? But this time it is really different because it sets a deadline of December 3 .

And this time Amazon’s attitude is very clear. Before December 3, if you have taken the actions mentioned in the notice, please stop in time, otherwise your store will be closed .

Amazon officials have always been reluctant to allow too much communication between sellers and buyers. The communication between sellers and buyers is limited to the internal messages on Amazon . Moreover, the restrictions on internal messages are very strict . Links, email addresses, etc. are not allowed. Even the wording of requesting reviews will be directly blocked by Amazon officials. In serious cases, your store may even be closed.

Although the control was strict in the past, at least it worked. Now with the new policy, plus the official launch of request a review, it is obvious that Amazon is going to ban review requests on the site . It will be increasingly difficult for sellers to try to flatter consumers and get positive reviews.

Since sellers can no longer ask for reviews from buyers as happily as before, but they still need reviews if they want to increase sales, what should they do?

Many people will think of fake orders . Indeed, finding a service provider and obtaining fake reviews may be the fastest way, but this is a high-risk behavior, which is clearly prohibited by Amazon. If found, the account will be blocked, no room for negotiation, everyone understands. Therefore, this way is basically not feasible (except for those who are not afraid of being blocked).

In this case, sellers have no choice but to use the official Request a Review function . However, this function can get you both good reviews and bad reviews, so how to use it well is the key. So, how do you use it to get good reviews?

1. The product quality is excellent, you can click to invite reviews

Amazon has updated its review policy this time, indicating that only official review requests are legal. As long as the seller's product quality is up to standard, more positive reviews can be obtained by emailing for review requests. If you are in the following situations, you can consider using the Request a Review feature:

2. If you are not confident about the product, do not ask for reviews

If your product is average and has received many negative reviews, it is better for sellers to ask for fewer reviews, as this will attract more negative reviews. In order to prevent negative reviews, you need to monitor the negative reviews of your listing.

3. If the order volume is large, it is not recommended to use

Currently, the Request a Review button needs to be clicked manually , and the sending time cannot be controlled . If your order volume is large, requiring the operator to send emails manually one by one will be too difficult for them once the peak season arrives.

If you don’t have time to act, you may miss out on many reviews. You should know that the opening rate of emails is closely related to the delivery time. If you miss the golden time when local users usually read emails, don’t expect the opening rate.

Therefore, if your order volume is large, it is not recommended to use Request a Review.

Amazon has taken action again on reviews, defining in-site letter and spontaneous email request as illegal means, avoiding many disputes of "blocking accounts due to suspected inducing reviews in in-site letters or emails", reducing a lot of wrangling, and saving a lot of manpower and material costs. At the same time, it is equivalent to forcing a wave of official review requests. It must be said that my brother-in-law is really good at "killing two birds with one stone" . For the majority of sellers, after December 3, requesting reviews will become more difficult. If you want to survive in Amazon's official review request method , the key is to make good products .