What are eBay Promoted listings? eBay Promoted listings review

Promoted Listings is an advertising service designed to help eBay sellers promote their products to more buyers. It can also increase product exposure and increase the chance of selling. Similar to Google Adwords, eBay Promoted Listings will make the seller's listing appear at the top of the search results page, enhancing the competitive advantage. Ebay Promoted Listings was launched in August 2017.

Pricing Model

eBay Promoted Listings are performance-driven. Sellers only pay for advertising if a consumer clicks on the ad and purchases the product within 30 days.

New Model

There is an important difference between the CPA charging model and the CPC charging model. Currently, for eBay's Promoted Listing ads, sellers only need to pay for ads when the ads bring orders to sellers and generate consumer purchases. Under the CPC (cost per click) model, as long as shoppers click on the ads, sellers need to pay a certain advertising cost, regardless of whether the shoppers actually purchase the goods.

Display Location

The fourth and fifth positions of the search results, as well as a specific area of ​​the product page, are reserved for Promoted Listings. After using Promoted Listings ads, they will only be displayed on the webpage of the registered site. For example, after using it for US site sellers, the ads will only appear on the US site.

Advertisement location:

1. Desktop and mobile search results page.

2. Prominent position in search results.

3. In a specific area of ​​the product details page.

Advantages

1. Improve exposure. Promoted listings can put your products in front of more buyers and increase visibility by up to 30%.

2. Charge by results. No fees will be charged until the buyer clicks on the merchant information you recommend and purchases the promoted product within 30 days.

3. Guided setup. Our guidance tools help eliminate guesswork and suggest which projects to promote and how much it will cost.

4. Detailed reporting. Access detailed campaign metrics and sales reports to monitor performance and fine-tune your campaigns.

How to Set Up eBay Promoted Listings

Everything is ready in just 5 minutes. Sellers only need to select the products they want to promote in the eligible product categories, set the advertising budget, and start the campaign.

1. Register an eBay account.

2. Select the products that need to be promoted.

3. Set a competitive advertising rate (1%-20% of the product price).

4. Start the ad.

develop

-In February 2017, eBay launched “Promoted listings” to help sellers effectively promote listings.

-In August 2017, eBay announced that listings with one item can also run "Promoted Listings" ads to increase listing visibility.

-In August 2018, eBay launched a "lite" advertising program for sellers called Promoted Listings Lite, which provides "consumer sellers" with tools to quickly view product listings and has a different program fee structure.

In February 2019, eBay plans to launch CPC pay-per-click advertising for sellers who are willing to pay extra to promote their products.

FAQ

Q: Which sellers can use eBay Promoted Listings?

A: All sellers registered with activated eBay stores on eBay US, UK, Germany and Australia can use Promoted Listings.

Q: When is it best to use eBay promoted listings?

A: eBay said: "Promoted Listings is designed to help sellers get more sales for their best-selling products, turn medium-selling products into best-selling products through organic search, increase sales of new listings, and stand out from the crowd of competing products. However, sellers are advised not to use this service to promote products that are not selling well (such as slow-moving products)." Specifically, if the product conversion rate is very low, Promoted Listings will not bring more sales. Maybe the seller's listing will have more visitors, but because the product itself cannot convert visitors into customers, it is basically just "wasting visitors." Promoted Listings promotes products that have a good conversion rate from existing natural visitors. After the promotion, more visitors bring higher sales.

Q: If the listing already appears in the search results page, will the ad still appear?

A: Even if the seller’s listing already appears on the search results page, the Promoted Listings ad will still appear.

Q: Will the same ad appear in multiple locations on the same page?

A: Yes, a single ad can appear in multiple locations on the same page.

Q: Will Promoted Listings appear on multinational websites?

A: No, the seller's Promoted Listings ads will only appear on the search results page of eBay's specific country site.

Q: Will Promoted Listings be displayed on multiple clients?

A: Yes, Promoted Listings ads will appear on desktop computers, tablets, and smartphones at the same time.

Q: Will eBay Best Match search rules affect the appearance of ads?

A: No, the Best Match sorting rules do not affect whether your ad appears.

Q: Sellers have already optimized Best Match rankings, so why should they use Promoted Listings?

A: Optimizing Best Match ranking is indeed very important. However, Promoted Listings ads can make sellers' products appear in multiple places on the eBay website, greatly improving their exposure and thus increasing sales.

Q: Which listings are eligible? How many listings can sellers promote?

A: Sellers can only promote fixed-price listings with multiple inventory, and can promote up to 500 listings per ad. This means that you cannot promote auction-style listings or listings with a stock of 1.

Q: How much do eBay Promoted Listings cost?

A: When you first launch a Promoted Listings campaign, sellers need to set an advertising rate for each product.

For example, if you set the advertising rate for a product to 3%, then the advertising fee will be 3% of the final transaction price of the product (excluding shipping costs and sales tax).