What is B2W Marketplace? B2W Marketplace Review

B2W Marketplace (B2W Digital) is the largest e-commerce company in Brazil. Its three platforms, Americanas, Submarino and Shoptime, have become benchmarks in Brazil's e-commerce industry, accounting for more than 50% of the market share of Brazil's online retail industry.

About B2W

B2W's business model is similar to that of China's JD.com. It has huge self-operated stores and a large number of merchants, providing Brazilian consumers with a good online shopping experience.

B2W's Marketplace platform has an average monthly visit volume of 140 million times, a monthly page view volume of 570 million times, and a stock of 7.5 million items. From the third quarter of 2017 to the third quarter of 2018, the number of merchants on the platform increased from 7,800 to 18,800, and the proportion of the platform's total transaction volume in B2W's transaction volume (GMV) increased from 39.2% to 52.2%. From the first quarter to the third quarter of 2018, B2W's total transaction volume reached 9.92 billion reais (about 17.8 billion yuan), with a growth rate jumping from 10.73% to 24.6%, and a market share of 27.5%.

Important platforms under B2W

Americanas, Submarino and Shoptime are important e-commerce platforms under B2W.

Americanas.com was selected as "the most memorable e-commerce brand" and "the most popular e-commerce platform among Brazilians" for seven consecutive times.

Submarino is a Brazilian e-commerce platform that provides references to products and services in technology, entertainment, culture and innovation, and provides information on special offers and discounts, allowing customers to discover new trends and products.

B2W's Lojas Americanas also has more than 1,300 physical stores in more than 500 cities in Brazil, with more than 60,000 product categories. From the first to the third quarter of 2018, Lojas Americanas' physical store sales totaled 18.29 billion reais.

In addition, B2W's Shoptime channel is a Latin American family television and Internet shopping channel that broadcasts 24 hours a day and mainly provides sales of daily necessities, living and household products.

B2W has a complete portfolio of e-commerce brands with low customer overlap. Americanas.com, Submarino and Shoptime consumers have different positioning and cover almost all Brazilian consumer groups.

B2W Status

B2W currently has a total of 15 logistics centers, 200 distribution points, and 3,000 third-party logistics suppliers.

B2W Advantages

Consumers can pay in installments on the platform, and B2W pays the seller in one lump sum.

The localized website style and experience are in line with local Brazilian consumption habits.

It has more than 2,000 offline stores and enjoys a high brand reputation.

There is dedicated Portuguese-speaking customer service.

It accounts for nearly 30% of the market share in Brazil.

The funds can be directly transferred to a domestic account or a Hong Kong account. There is no withdrawal fee, and the payment is convenient and fast without exchange rate loss.

Settlement process

1. Fill out the prequalification letter.

Documents required: ① Company documents (bylaws, articles, licenses and certificates); ② Bank reference letter or letter of good standing (importantly containing bank account details); ③ B2W prequalification letter (this document must be filled out); ④ Passport copies of the ultimate beneficial owner and authorized signatory; ⑤ Proof of address.

2. Mail it to the B2W platform for qualification review.

3. After passing the review and signing the agreement, you will officially move in.

Settlement information

1. Entry conditions: Sellers are not supported to register on their own, and only enterprises are supported to enter and receive payments through P cards.

2. The seller needs to provide the following materials: registration application form; scanned copy and translation of the company's business license (not required); bank certificate; scanned copy and signature of the beneficiary's passport; proof of address.