Basic Introduction

Headquartered in New York City, Sprinklr has 1,500 employees across 20 offices and works with more than 1,200 global companies, including Nike, McDonald's, Microsoft, Procter & Gamble, Samsung, more than 50 % of the Fortune 50 , and nine of the ten most valuable brands in the world.

Main Features

1. You can monitor your competitors, track audience engagement, market trends, and measure sentiment with Sprinklr Insights.

2. They collect reporting metrics from multiple channels to help you understand the performance and ROI of your content.

3. You can also respond to conversations around your brand across multiple social media platforms.

Customer Group

Half of the Fortune 50 companies are using Sprinklr 's management platform, as are more than 1,200 brands, including Nike, McDonald's, Microsoft, Samsung, etc. Sprinklr supports social networking channels including Facebook , Twitter , LinkedIn , YouTube , Weibo, etc.

Acquisition

In June 2015 , it acquired NewBrand , a text analysis software company ;

In November 2015 , it acquired audience segmentation and management platform Booshaka ;

In March 2016 , the company acquired the social visualization platform Postano . Previously, Sprinklr also acquired content management system company Pluck , social media strategy consulting company Branderati , social marketing and analysis company Dachis Group and American advertising and research agency TBG Digital to enhance the management of various content and functions on social media, social analysis and social network advertising capabilities.

Financing

In 2012 , Sprinkr received $ 5 million in funding from Battery Ventures .

In February 2013 , Sprinkr successfully obtained US$ 15 million in Series B financing from Battery Ventures and Intel Capital .

In April 2014 , Sprinkr received $ 4,000 in Series D funding led by Iconiq Capital , with participation from Battery Ventures and Intel Capital .

In April 2015 , Sprinklr received $ 46 million in Series E funding , becoming a "unicorn" company with a valuation of over $1 billion. This round of financing was led by existing investors Battery Ventures , Iconiq Capital and Intel Capital.

In July 2016 , Sprinklr announced that it had received US$ 105 million in Series F funding, led by Temasek .

References