What is Constant Contact? Constant Contact Review

introduce

Constant Contact has offices in Massachusetts, Colorado, Florida, California, New York, and London. It serves customers in about 180 countries, though the United States accounts for nearly 90% of sales.

Products and Services

Constant Contact, Inc. provides on-demand email marketing, social media marketing, event marketing, local transactions and online survey products to small organizational clients, including small businesses, associations and nonprofits.

Constant Contact's email marketing products allow customers to build, send and track email marketing campaigns; social media products allow customers to build, publish, promote and conduct marketing campaigns on Facebook; event marketing products allow customers to promote and manage events, track event logins and collect online payments; online survey products allow customers to build and send questionnaires and analyze collected data; SaveLocalTM allows customers to quickly and easily create, operate and manage local transactions. The characteristic of social media marketing is that all its products allow customers to easily manage and optimize their own content across multiple social media networks.

Advantages

1. Customize templates

Constant Contact can take that heavy burden off your small business. Moreover, the template should be consistent with the message you want to convey. From holiday designs to event invitations, teams can provide the right copy for the right design. No more generating templates from scratch. These reusable templates provide flexibility for every campaign. Forget the hassle of creating your own templates or hiring an expensive designer. Get high-quality designs instantly with Constant Contact’s customizable templates.

2. Targeted activities

Constant Contact’s click classification feature allows teams to automatically add subscribers to lists every time a contact clicks a link, button, or clickable image in an email. Then send more targeted behavioral messages. Avoid throwing subscribers in a marketing campaign where they all receive the exact same message. Instead, teams should work on customizing the inbox experience through intelligent email marketing automation.

3. Contact Management

If you already have a list, Constant Contact offers the option to upload it from Excel, Gmail, or Outlook. Still in the list-building phase? No problem, the platform also lets you add new contacts from Facebook pages and websites. Contact management is essential to running a small business. Instead of forgetting about it or neglecting it, use Constant Contact to improve it.

4. Effect tracking

Constant Contact offers real-time tracking to see who opens, clicks, and shares your emails. With detailed reports, you can see the performance of your campaigns over time and see which subscribers are engaging and which are not. Take a simple approach to improving the performance of your marketing campaigns.

5. Loyalty Rewards

With Constant Contact's PLUS plan, teams can create a mobile-responsive coupon in an email and track when it's claimed, shared, and redeemed. This strategy helps foster relationships between small businesses and their customers. Keep customers coming back for more with loyalty rewards. Email is a tool to drive engagement and sales.

Package Fee

The first month is free, and the paid version ranges from $20 to $45 per month.

Development History

Constant Contact was founded in 1995 as a touring software company and changed its name to its current name in 1998.

In May 2008, Constant Contact made its first acquisition, e2M Systems, an event management system for seminars, workshops and conferences of all sizes.

In May 2010, the company acquired NutshellMail, providing its customers with tools to access social media networks from within their email inboxes.

In 2011, it opened its first office outside the United States in the United Kingdom.

In 2011, Constant Contact acquired Bantam Networks for $15 million in cash, adding social CRM capabilities.

In 2011, average monthly customer growth was nearly 20%, revenue per customer increased 4%, and sales increased by nearly a quarter to $214 million.

In early 2012, it launched Social Events, which helps customers create and run Facebook events.

In January 2012, Constant Contact acquired CardStar, which provides mobile applications for loyalty cards and coupons. Its Bantam Live application provides a place for small businesses to launch and monitor customer engagement campaigns on social media platforms.

In June 2012, the company acquired SinglePlatform, a developer of marketing software used by small businesses to increase their visibility to online consumers. SinglePlatform's applications enable businesses to use a single interface to distribute content to online venues such as Foursquare, YP, and UrbanSpoon, as well as to social networks and other websites.

In 2013, Constant Contact had revenue of $284.4 million, operating income of $83 million, net profit of $72 million, and a total of 1,235 employees.

In April 2014, Constant Contact released Toolkit, an all-in-one online marketing platform that integrates multi-channel marketing functions, including email marketing, social media, mobile marketing, and internet marketing.

In November 2015, Constant Contact International acquired Constant Contact for US$1.1 billion.