Zhengzhou police successfully cracked down on an "online store operation" type fraud criminal gang, arrested more than 30 suspects, and 17 criminal suspects were detained according to law. It is reported that the gang used store operation as bait to specifically deceive "newbies" who wanted to open a store but suffered from a lack of experience. The gang's usual method of fraud is to find someone to post false advertisements to attract people who want to open stores to browse, follow and leave contact information. They then recommended "store operation" packages of different prices to the other party and lied that these packages were tailor-made for sellers with different needs. After the seller has paid the money, they begin to take advantage of the seller's eagerness to make money and send some fake high-traffic and high-performance pictures and success stories to make the seller believe that they can get better service and higher profits by purchasing more expensive packages, thus achieving the purpose of fraud step by step. In the cross-border e-commerce industry, agency operations are also very common. Some sellers do not have time to run their own stores, but more sellers who have transformed from factories are optimistic about the market prospects of cross-border e-commerce, but they lack the experience and funds to recruit suitable people to manage the stores. In addition, there are many companies on the market that boast about the effects of agency operations, saying things like guaranteeing sales, guaranteeing results, requiring only a small fee, paying according to results, and not charging basic service fees, etc. So they turned their attention to some operation service companies that claimed to provide "agent operation". However, after the cooperation, many bosses said they were cheated. A netizen wrote in a post that the boss spent 70,000 yuan but did not get the desired effect.
When my boss signed the contract with the agency, the agency guaranteed that there would be at least 30 orders per day in the first month and 1,000 orders per day in the second month. However, we didn’t receive any orders from March to May. We asked the agent once in June, but they just asked us to restock and said that the price would increase significantly later. Sure enough, one day in July , this product suddenly had 1,000 more reviews, and the operating agent said they would definitely help the boss get a lot of orders. Who would have known that Amazon would later investigate illegal mergers of variants, and our product would become a failure. Since it is a seasonal product, we can only advertise crazily, offer a 50% discount, and use SD to clear out inventory. With a 50% discount, I can only place 30 orders a day at most, which means I’m losing money. Under such circumstances, the agent kept asking the boss to replenish the stock. The boss asked me if I wanted to restock the product because it was expensive and was a summer model. Of course, the boss still dreams of having thousands of orders a day and is still hesitating. I told the boss to make a plan with the operation agent, for example: increase orders by 10% a day. Later the boss went to discuss with the agent, and later the agent stopped cooperating with us, and the agent did not bear any consequences. Finally, this product was handed over to me. I tried various methods, but only cleared 400 pieces of inventory, leaving 800 pieces of inventory. Now I have only a few orders every day, which seriously affects my performance. I really want to expose that agency company. In fact, there are many sellers who have been cheated like this. A deceived seller said that he had been fooled by an unreliable agency for a long time, and after all the operations, he was still at the starting point in the end. There are even many sellers whose companies were completely wiped out after cooperating with agency operators. How does an agency operation company actually operate? An employee who once worked in an agency operation company talked about his work experience. It is understood that the turnover rate in the agency operation position he used to work in was very high, with a new group of people basically replaced every three months. Employees like him who had worked for a year were already considered veteran employees. Therefore, the company's employees are basically fresh graduates with no work experience. After a simple training, they are assigned to manage the stores. Anyway, the agency company does not make profits from performance, but only keeps the agency service fee from the seller. This can't help but remind everyone of that classic couplet. First couplet: Many training institutions are cutting leeks from newbies; Second line: Many agents are just cutting the leeks of the bosses; Horizontal banner: All leeks It is true: If an agent has the ability to receive thousands of orders a day, why should he share the money with others? Isn’t it better to make money on his own? |
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