Major debut | The cross-border e-commerce report for the first half of 2023 is released, providing insights into new trends in going overseas!

Major debut | The cross-border e-commerce report for the first half of 2023 is released, providing insights into new trends in going overseas!

The full version of the report

"| 2023 First Half Cross-border E-commerce Industry Research Report"

is 91 pages in total


▲ Scan the QR code and reply “2023H1” to receive it for free


As we enter 2023, the uncertainty of the macroeconomic environment still exists, and the overseas consumption situation is still weak. Overall, the performance of cross-border merchants in the first half of the year generally fell short of expectations, and declining sales and increased revenue without increased profits have become the norm.

Looking ahead to the second half of the year, where will the winds of the cross-border industry blow?
 
At this time of change between the first and second half of the year, we conducted a survey of more than 100,000 cross-border practitioners from all over the country through questionnaires and interviews, and finally completed this " | 2023 First Half Cross-border E-commerce Industry Research Report" .
 
 
This report covers four parts: the current status of the cross-border industry , interpretation of cross-border e-commerce trends , dynamics of mainstream e-commerce platforms , and cross-border market trends , in order to benefit cross-border practitioners in their overseas business.
 


  《 | Cross-border e-commerce industry research report for the first half of 2023》
The full report is 91 pages long.



 
The following is an excerpt of the report’s highlights:
 
0 1

Current status of cross-border e-commerce industry



In the first half of 2023, affected by continued high inflation and weak economic trends, overseas consumers' shopping spending has become more conservative, and sales of cross-border e-commerce products have slowed down, causing the performance of many cross-border sellers to show a certain decline.
 
According to a survey, in the first half of 2023, more than 60% of sellers failed to meet expected targets in terms of revenue and profits, 22.35% of sellers’ profits were lower than expected, and only 16.47% of sellers achieved both revenue and profit targets.
 



According to a survey, in the first half of 2023, the performance of cross-border sellers was affected by the overall economic environment of high inflation and reduced demand, but also by rising costs, falling profits, policy changes, upgraded supervision, fierce competition, and intensified internal competition, which were the main survival pain points faced by sellers.

This report takes Amazon, one of the mainstream cross-border e-commerce platforms, as an example:




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Overall, despite the weak overseas consumption and the downward trend of the cross-border e-commerce market, the cross-border e-commerce export industry is still on a booming track under the general trend of the continuous development of the digital economy.
 
02

Interpretation of cross-border e-commerce trends



The growth rate of the global cross-border e-commerce market has slowed down, and the overall market has returned to normal development, but the overall development potential is still relatively strong. Among them, the e-commerce markets in Europe, the United States, Japan and South Korea have developed steadily, and emerging markets with broad growth potential such as Southeast Asia, Latin America and the Middle East have also attracted the attention of sellers.





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03

Trends of mainstream e-commerce platforms



In 2023, affected by the global economy, the market growth rate has slowed down, and various e-commerce platforms are also constantly adjusting their businesses.

(1) Amazon

Under the pressure of the macro-economy, Amazon tends to adopt a conservative development path of reducing costs, increasing efficiency and shrinking scale. The platform service fees continue to rise, and cost pressure is gradually shifting to third-party sellers.
 


(2) Shopee


In view of the increasing macroeconomic uncertainties, Shopee has also made strategic adjustments to its global market layout, closing sites in several countries including Argentina, Chile, and Colombia, focusing its strategic core on parts of Latin America and the main battlefield in Southeast Asia, and making adjustments to marginal businesses.


 

(3) Temu

In an environment of soaring global inflation and increasing macroeconomic pressure, Temu's low-price strategy has successfully adapted to the current trend of consumption downgrade. Temu, which emerged as a dark horse, is winning the hearts of overseas consumers with its high cost-effectiveness and viral marketing.
 

(4) TikTok

At this stage, TikTok's e-commerce is still in a loss-making state. Coupled with the political resistance in the United States and the stagnant European market, TikTok is betting more chips on the Southeast Asian market.
 

(5) SHEIN

As consumer uncertainty increases amid the economic downturn, SHEIN urgently needs to find a new path for growth. In order to tap into more incremental space, SHEIN chose to bet on the third-party platform model and launched the "Xiyou Gravity" million sellers plan.

04

Cross-border e-commerce market trends



As an observer of the cross-border e-commerce industry, as changes alternated between the first and second half of the year, I have summarized several major trends in the cross-border industry in the first half of the year for your reference only.





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In the post-epidemic era, the high growth trend of global cross-border e-commerce has ceased and has returned to normal development, but cross-border e-commerce is still the mainstream trend of China's foreign trade industry. Through in-depth observation of the "First Half Report", in the first half of 2023, the cross-border e-commerce industry landscape is being reshaped, with challenges and opportunities coexisting .

It is hoped that this report will help cross-border sellers grasp industry trends and directions, find certainty in uncertainty, and move forward firmly in the tide of change.

Special thanks to the following partners for their support of this report:

(The following ranking is in no particular order)

Oulu, Sailing to the Sea, Cross-border Logistics Know-it-all, Cross-border Factory Guys , Trade Around the World, Bluechuang Forum, SellerSprite, Shenzhen Cross-border E-commerce Association, fastdata observation, and barn.



To view more report contents, please scan the QR code below
Reply "2023H1" to download the full version


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