Amazon strikes hard! Multiple service providers arrested

Let’s start today’s main text.

In May of this year, there was an incident in which sellers surrounded Amazon's Shenzhen headquarters. At that time, there were voices speculating that some interested service providers were behind the incident. Then at the end of May, it was reported that some service providers were dealt with by the police. It is not difficult to guess that this method came from Amazon.

Recently, things have started to get uneasy among Amazon service providers. A seller in our group reported that a like service provider they had been cooperating with before was recently investigated by a government agency and could no longer operate normally!

According to the conversation between the seller and the service provider, although their employees were not detained, their equipment was taken away and they are temporarily unable to accept orders.

This is quite strange, because unless it involves relevant domestic laws, even if Amazon service providers are doing something in the gray area and violate Amazon platform regulations, they will not be held accountable in China. After all, Amazon is an overseas company, and no matter how long-arm its jurisdiction is, it cannot reach China.

This year, more than one or two service providers have encountered problems. As mentioned at the beginning of the article, a large number of service providers died in May. And it was not just those providing fake order services . All kinds of service providers were in danger.

This kind of large-scale liquidation of service providers is extremely rare, mainly because Amazon cannot enforce the law across borders, and most service providers are "gray industries" that violate platform rules but not the law. There is no legal support, so even if Amazon wants to do it, it has to find another way out.

However, this year, Amazon has apparently set up some kind of channel for Brother-in-law to directly work with the law enforcement agencies in the Mainland . This function of working with law enforcement agencies in various places is probably closely related to the global anti-counterfeiting team ACCU established by Amazon at the beginning of the year.

Third-party Amazon service providers that are now lingering on the edge of the "gray industry" may be targets of official crackdowns in the future. Once such a law enforcement bridge is built, all subsequent illegal and irregular operations can be held accountable on the spot. Sellers whose operating methods mostly rely on these gray operations will have to carefully consider transformation and upgrading.

There is a reason why Amazon chose this time to suppress a wave of third-party service providers. Prime Day, the most critical node of Amazon this year, is coming soon. This year's membership day is particularly important. It is also a big test for Amazon after the epidemic. Whether it can take advantage of this opportunity to explode and eat up a wave of market share is very important for Amazon. Therefore, Amazon specifically cleared a wave during this period to prevent third-party gray industry service providers from interfering and affecting Prime Day.

Everyone should still remember what happened last Friday. A large number of sellers' accounts were collectively reviewed. It was said that this was because the service provider forged a large number of investment links by reverse engineering the email addresses of Amazon's investment manager and sold them in large quantities on the market. These stores that were collectively reviewed were stores registered through forged links.

The impact of this incident was significant, and there was even a strange scene where a seller had more than a dozen stores undergoing the second trial at the same time. This incident also coincided with the timing of Amazon's crackdown on service providers. In this incident , Amazon and the sellers were definitely both losers, and only the service providers made a profit and ran away. If Amazon can really crack down on these service providers who cheated on both sides, it will be more beneficial than harmful to us sellers.

The reason why Amazon chose to launch the product before Prime Day is that this year’s Prime Day is too important for Amazon. According to foreign media data, in July, despite Amazon’s attempts to limit shipments, the number of orders on the entire Amazon platform continued to grow by 7%, with Amazon delivering as many as 415 million packages in July . And the number of orders will further increase during the next year-end peak season, perhaps breaking Amazon’s historical sales record.