What is TOMTOP? TOMTOP Review

Basic Introduction

TOMTOP, Shenzhen Tongtuo Technology Co., Ltd., was established in 2004 and is headquartered in Shenzhen. It is a pioneer in China's cross-border e-commerce industry, a leading enterprise in China's cross-border e-commerce industry, a national high-tech enterprise, and a national e-commerce demonstration enterprise. In March 2018, it completed the merger and listing with Huading Shares (stock code 601113). It pioneered the "pan-channel and pan-supply chain" business model and engaged in import and export two-way cross-border e-commerce trade. The export business is committed to selling China's high-quality products to end consumers around the world through multiple channels such as Amazon, AliExpress, eBay, Lazada, and TOMTOP. Including dozens of categories and tens of thousands of products such as game accessories, computer accessories, mobile phone accessories, auto accessories, photographic equipment, audio and video, home, health, beauty, clothing, toys, and outdoor. The import business is committed to introducing global high-quality products to China through multiple channels such as Walmart, Carrefour, RT-Mart, NetEase Kaola, Tmall International, JD International, and Tongtao WeChat Mall. Including nearly ten categories and thousands of products such as food, daily chemicals, beauty, mother and baby, and wine. Tongtuo Technology uses Internet thinking, modular management, IT technology and other methods to innovatively solve the complex relationship between multiple categories, multiple platforms, multiple countries and multiple languages, and provide global consumers with high-quality and low-priced products. At present, the company is working hard to integrate upstream and downstream resources, carry out extensive cooperation, and create an ecological platform integrating R&D, production, branding, marketing, channels, investment, and mergers and acquisitions, determined to become the "Tomorrow Top" of cross-border e-commerce.

Business Scope

Export: Let Chinese brands go global B2B wholesale: Wholesale to global traders

B2C retail: selling to global consumers through multiple platforms - TOMTOP, eBay, Amazon, Wish, Lazada, Newegg, DHgate, AliExpress, etc., covering more than 200 countries and regions around the world.

Import: Bringing world brands into China Various import modes: general trade import, online shopping bonded import, overseas direct mail

Extensive sales channels: B2B wholesale to all online and offline channels, B2C retail to consumers, etc. - online nearly 30 domestic mainstream e-commerce platforms; offline 20 provinces and cities across the country, nearly 10,000 terminal outlets.

Product Categories

Export: covers 16 major categories, more than 200,000 SKUs of mobile phones and accessories, remote control models, cameras and photographic equipment, outdoor sports, audio and video, home gardening, beauty and health care, instruments and meters, auto and motorcycle accessories, security lighting, etc.

Import: National general agent of 44 international brands, thousands of SKUs of food, daily chemicals, maternal and child products, home furnishings, etc. Own brands: dozens of brands, more than 50,000 SKUs of smart home, smart health, Internet of Vehicles, computer and mobile phone 3C accessories, arts and crafts, etc.

Supply Chain Advantages

Outstanding supply chain integration capabilities. With a supply chain management system that is multi-category, complete, fast-paced, and internet-based; with a wide range of sales platforms (PC and mobile) and a large number of sales outlets (more than 200 main sites). The supply chain is efficient and traceable. Self-developed ERP ensures transparent management from suppliers to the C-end, and guarantees inventory turnover within 30 days. Global layout of 200,000 square meters of self-operated warehouses. The global self-operated warehouses are more than 200,000 square meters, and overseas warehouses cover more than 10,000 square meters in the UK, the US, Germany, and Hong Kong; effectively integrate procurement, warehousing, and logistics and transportation resources in various countries, closest to individual consumers for export business and closest to the source of the supply chain for import business.

status

Aoji, Youkeshu, Tongtuo and Saiwei are called the Four Heavenly Kings of South China City by Chinese sellers.

Development Model

Based on the "pan-supply chain, pan-channel" model, we are committed to selling China's high-quality supply chain products to the world through eBay, Amazon, AliExpress, Dunhuang, Wish, TOMTOP's own website and other channels. The product range includes dozens of categories and hundreds of thousands of products, including game accessories, computer accessories, mobile phone accessories, home furnishings, health/beauty, auto accessories, photographic equipment, audio and video, laser/LED, clothing, toys, outdoor, etc.

Financing

In May 2015, Baiyuan Pants Industry invested RMB 90 million to hold a 9% stake.

On December 30, 2016, Zhuhai Qianyi Wutong Heto Investment Fund Enterprise (Limited Partnership), Zhuhai Qianyi Huiying Investment Fund (Limited Partnership), Shenzhen Zonglian Growth No. 1 Investment Partnership (Limited Partnership), Shenzhen Qianhai Wutong M&A Investment Fund Management Co., Ltd., Shenzhen Qianhai Qianyi Zhihui Investment Enterprise (Limited Partnership) and others invested RMB 8.0764 million in Shenzhen Tongtuo Technology Co., Ltd.

In January 2017, in this C round of financing for Tongtuo Technology, Zonglian Capital, together with Qianhai Wutong M&A and Luolai Lifestyle (stock code: 002293), invested a total of several hundred million yuan, laying a solid foundation for Tongtuo Technology to become the "TomorrowTop" in the cross-border e-commerce industry.

In April 2018, Huading Co., Ltd. acquired 100% of the equity of Tongtuo Technology for RMB 2.9 billion.

Awards

In 2014, he won the eBay "Sales Bronze Award", the eBay Star Award, the DHgate "Service Star" Award, and the Alibaba "New Star" Award.

In 2016, it was awarded the titles of "Shenzhen High-tech Enterprise", "Shenzhen Through Train Enterprise", "Shenzhen Top Ten Key Service Trade Enterprises", "Technologically Advanced Service Enterprise", "Shenzhen Service Trade Demonstration Project Enterprise", "National High-tech Enterprise" and "2016 WSh Quality Excellence Award".

In 2017, it was awarded the title of "National E-commerce Demonstration Enterprise"; won the "Excellent Merchant Award on eBay, Wish and other e-commerce platforms"; won the PayPal 2017 Best Overseas Expansion Award; and won the eBay Bronze Award for the fifth time.

Development History

Founded in 2004, the independent website tomtop.com was launched and joined the eBay platform.

In 2006, we joined eBay's international platforms in the United States, the United Kingdom, and Australia, embarking on our cross-border e-commerce journey.

In 2008, we expanded to multiple product categories and multiple sales channels, pioneered the "pan-channel and pan-supply chain" business model, and launched the fully independently developed ERP1.0.

In 2012, we started our internationalization journey, set up self-operated overseas warehouses in the United States, the United Kingdom, and Germany, and launched the project of independent research and development and design of high-end smart products.

In 2015, Tongtao International, the import business, was launched and completed two rounds of financing of RMB 300 million. The company established companies in France, Spain, Hong Kong, Italy and Japan to expand its global layout.

In May 2015, Baiyuan Pants Industry, the predecessor of Cross-Border Link, announced that the company invested RMB 90 million in a major cross-border e-commerce seller, Shenzhen Tongtuo Technology Co., Ltd., through capital increase. The company will hold a 9% stake in Tongtuo Technology.

In 2015, we launched cross-border e-commerce import, self-operated websites and self-branded product businesses, and began to build a cross-border e-commerce ecological platform. In 2016, we achieved two-way concurrent import and export and platform development of the entire industry chain.

In 2017, the company accelerated its global layout, and established subsidiaries in Australia, Xi'an, Chengdu, Shanghai, Yiwu, Kunming, Ningbo and other places; imported through Tongtao International, and expanded its sales to 20 provinces and cities and more than 7,000 terminal outlets across the country; and obtained more than 30 software copyrights in total.

In March 2018, the merger between Huading and Tongtuo was approved by the China Securities Regulatory Commission (stock code: 601113).

News Events

In August 2018, six limited partnerships of Shenzhen Tongtuo Technology Co., Ltd. (the applicants) filed an arbitration application with the Shanghai International Economic and Trade Arbitration Commission (Shanghai International Arbitration Center) regarding Yiwu Huading Nylon Co., Ltd. (the respondent)’s failure to fulfill its obligation to pay the equity transfer fee. The Shanghai International Arbitration Center formally accepted the application on July 30, 2018.  

References

• 1. Six limited partnerships of Tongtuo applied for arbitration against Huading Shares: Sohu [cited on 2018-07-30T16:00:00.000Z]
• 2. The sales of TOMTOP Technology (TOMTOP), a large cross-border e-commerce seller, in 2017 exceeded 3 billion yuan. The latest data after the merger was released: Personal Library [reference date 2018-04-07T16:00:00.000Z]
• 4. Tongtuo Technology plans to be 100% acquired by Huading Shares: ebrun [cited on 2017-03-15T16:00:00.000Z]