What is Aukey? Aukey Review

Founder Introduction

Lu Hai Chuan

Chairman and General Manager, born on October 20, 1979, Chinese nationality, no permanent residence abroad, Master of Economic Engineering from the University of Mannheim, Germany (FH-Mannheim), one of the original founders of Aojie E-Commerce.

In 2003, he started to operate the eBay platform while studying in Germany;

In 2008, he returned to China to start his own business;

In 2009, he led the team to win the first place in sales in eBay China;

In 2010, we started to develop our own website, established websites in German, French, Italian, Portuguese, Spanish and other small languages, and established Shenzhen Aoji E-Commerce Co., Ltd.

He has served as chairman and general manager of the joint-stock company since May 18, 2015.

The more

Vice Chairman, born on September 13, 1977, Chinese nationality, no permanent residence abroad, Bachelor's degree in Investment Economics from East China University of Science and Technology, Master's degree in Computer Science from Reutlingen University in Germany.

After graduating from Germany in 2004, he started his own business there and is one of the original founders of Aoji e-commerce. He has 13 years of practical experience in cross-border e-commerce, and has been developing cross-border e-commerce to date. He is familiar with the market environment and taxation, legal and other related policies in European countries, and is proficient in the entire circulation process of cross-border e-commerce from the back-end supply chain to the front-end business platforms.

From March 2012 to May 2015, he served as a director of Shenzhen Aojie E-Commerce Co., Ltd.

He has served as Vice Chairman of the Joint-Stock Company since May 18, 2015.

introduce

Shenzhen Aoji E-commerce Co., Ltd. has long been ranked first in China's cross-border export B2C industry in terms of e-commerce transaction volume in European markets such as Germany, France, Italy, Spain, and Portugal. With the German website as the mainstay, it has established cross-border e-commerce platforms in French, Spanish, Italian and other minority languages, and its official website business is developing in parallel with third-party platform businesses such as eBay and Amazon.

Aoji is headquartered in South China City, Shenzhen, a city with developed trade and logistics. It currently has branches in Hong Kong, Changchun, Guangzhou, Hangzhou, Yiwu, the United States, and the Netherlands, with more than 2,000 employees.

Company Business

The company's business development involves multiple e-commerce platforms. In addition to self-built independent websites in European minority languages ​​such as German, French, and Spanish, it also operates on third-party international platforms such as eBay, Amazon, AliExpress, WISH, Tmall, and JD.com. Its business covers more than 200 countries and regions including Germany, France, Italy, Spain, Portugal, the United Kingdom, Russia, Japan, Canada, and the United States. Its product categories include digital electronics series, photographic equipment, wedding dresses, fashion clothing, car-mounted products, home furnishings, etc.

status

Aoji, Youkeshu, Tongtuo and Saiwei are called the Four Heavenly Kings of South China City by Chinese sellers.

LOGO meaning

AUKEY is a combination of 'AU' and 'KEY'. 'AU' means gold and 'KEY' means key. AUKEY means the cornerstone of pride in Chinese. We hope that AUKEY, as a Chinese brand, can become the cornerstone of pride for the Chinese people in the future and lead Chinese brands to the world.

Revenue

The total revenues from 2013 to 2016 were RMB 211 million, RMB 477 million (+126.6%), RMB 911 million (+90.9%), and RMB 2.218 billion (+143.5%), respectively.

Net profit attributable to the parent company: 3 million, 5 million (+72.4%), 18 million (+232.6%), 129 million (+633.5%) in 2013-2016

In 2017, the company achieved operating revenue of 3.737 billion yuan and profit of 235 million yuan.

Prior to this, Aojie E-Commerce had released its 2018 performance report. According to the announcement released by Aojie E-Commerce, during the reporting period, the company's total operating revenue was 5,076,333,434.85 yuan, a year-on-year increase of 35.83%; operating profit was 286,522,887.33 yuan, a year-on-year increase of 7.48%; total profit was 287,198,573.37 yuan, a year-on-year increase of 7.96%; net profit attributable to shareholders of listed companies was 249,048,386.33 yuan, a year-on-year increase of 5.58%.

Fund Raising

In November 2015, it was listed on the New Third Board, becoming the first cross-border e-commerce company to be directly listed in China, with the stock code 834206.

In February 2016, the company issued 2.78 million shares to individual and institutional investors such as Lu Haichuan at RMB 36 per share, raising RMB 100 million to supplement working capital.

In March 2017, the company issued 6.9 million shares at RMB 33.33 per share to Jintaifu Capital (subscribed RMB 99.99 million), Hongxing Weichuang (Shenzhen) Investment (subscribed RMB 59.99 million), Jinshi Haoyu (Qingdao) Investment (subscribed RMB 50 million), and Li Guangyu (subscribed RMB 20 million), raising RMB 230 million to supplement working capital.

In 2017, Aoji obtained 188 million yuan in financing in the form of short-term loans from multiple banks, with the lowest interest rate being only 1.51%! These low-cost funds will give Aoji sufficient ammunition to cope with the demand for funds from trade-based businesses such as cross-border e-commerce.

Development History

In 2005, Lu Haichuan registered and founded Aoki International in Hamburg, Germany. It is a multinational e-commerce company with foreign trade B2C e-commerce operations as its core business.

In 2007, an office was set up in Shenzhen to strengthen the supply chain.

In 2009, the company's structure was initially established and large-scale operations were implemented.

In 2009, it ranked first in annual sales in eBay China, with an annual transaction volume of nearly 100 million yuan. At the same time, it established a website development and ERP development technical team, and increased the development and layout of its own B2C platform in foreign languages.

In 2010, Shenzhen Aojie E-Commerce Co., Ltd. was established, and the strategic focus was officially shifted from eBay to its own platform. Sales in the German market jumped to first place, and the French and English websites as well as Italian, Spanish and Portuguese minority language websites were launched.

In 2012, strategic investors were introduced: Shenzhen Innovation Investment Fund and Red Soil Information Fund.

In 2013, we created our own brand "Aukey" and implemented branded operations.

In 2014, Aojie began to transform from a platform-based cross-border e-commerce to a brand-based cross-border e-commerce, focusing on building and operating its own brands.

On May 25, 2015, the limited company was restructured and established as Shenzhen Aojie E-Commerce Co., Ltd.

In 2015, it was listed on the New Third Board, becoming the first domestic cross-border e-commerce company to be directly listed, with the stock code 834206.

In 2016, net profit exceeded 100 million yuan for the first time and a new round of financing was completed.

On February 16, 2016, Shenzhen Aojie E-Commerce Co., Ltd. officially issued 2.7778 million shares on the New Third Board, raising 100 million yuan, with 1 registered shareholder and 8 new investors participating in the subscription.

According to the announcement issued by Aojie on April 12, 2019, the company's shares will be delisted from the National Equities Exchange and Quotations from April 16, 2019.

News Events

On December 1, 2016, Aoji E-commerce announced that it had borrowed RMB 41 million from Tibet Trust Co., Ltd. to supplement operating funds and support the company's business development. Aoji E-commerce shareholders Lu Songdu, Xie Ying, Zhang Xiao, and Shenzhen Changguo Investment Partnership (Limited Partnership) pledged a total of 12.2585 million shares to provide security for the above loan, and the pledged shares accounted for 16.34% of the company's total share capital. The pledge period is from November 30, 2016 to November 30, 2017.

References

• 1. Aoji E-commerce borrowed RMB 41 million and four shareholders pledged their shares as collateral: Sohu [cited on 2016-11-28T16:00:00.000Z]
• 2. Aoji E-commerce issued a 50 million red envelope and predicted that the company's revenue in 2018 would exceed 5 billion: NetEase [cited on 2015-06-21T16:00:00.000Z]
• 3. Aoji International's business experience: Xiaomi model saves export e-commerce: Sohu [cited on 2015-06-21T16:00:00.000Z]
• 4. Aoji, with annual revenue of 5.076 billion, officially delisted: NetEase [cited on 2019-04-13T16:00:00.000Z]
• 5. Aoji E-commerce announces 2018 financial report: revenue of 5 billion yuan: ebrun [cited on 2019-03-21T16:00:00.000Z]