Shein's home furnishing category has over 50,000 products! The ambition is not to be fast fashion

According to foreign media reports, Shein currently sells more than 50,000 products under its "Home" category, ranging from decorations to stationery and pet clothing. Just like Amazon, which started with book sales and then expanded, Shein's ambitions go beyond fast fashion.

Like clothing, Shein's home category also focuses on mid- and low-end products. Only about 170 of these products are priced over $40, and the most expensive is a set for $80.

Shein is also replicating its successful model in the clothing sector to the home category, that is, by working directly with manufacturers and quickly adapting to consumer preferences. By selling smaller, cheaper furniture and home decorations, Shein is trying to quickly crack the home market.

In addition to cost-effectiveness, logistics is also a major advantage of Shein. Consumers usually think that cheap goods have slower shipping speeds. However, Shein's packages can arrive in the United States within 7-9 days, which is faster than Alibaba's orders and only twice as slow as some American stores.

In May, Shein's app became the most downloaded shopping app in the United States, surpassing Amazon.

The points and gifts Shein sets up on its website are also a means to attract buyers. These points and gifts can be exchanged for shopping discounts. Consumers can earn more points by adding more items to the shopping cart or browsing the website for a longer time.

Editor ✎ Xiao Zhu/

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