Sellers, please take note! Source: Amazon official website The completeness of a listing does not simply refer to whether the listing can be launched online, but includes whether it can be launched online and whether, after being launched, the listing has the elements to attract traffic and potentially increase conversions. Sellers are scored according to the table above. The self-test scores are as follows: Compared with the 2022 Listing Self-Test Form, the 2023 upgraded version of the Listing Self-Test Form has the following changes. Improve the quality of listing title Fill in all optional attributes Improve image quality and compliance 3. The scoring rules for the image item have changed The first change: the original requirement of "at least 3 pictures" was changed to "at least 4 pictures" , and the minimum picture standard was increased by one. The second change: A new scoring option has been added : "The main image is a high-definition version and supports zooming." If your image is not high-definition or does not support zooming, you will definitely not get these 10 points. It can be seen from this table that sellers in 2023 should focus more on user experience, starting from the content and quality of the title, picture shooting and presentation, and the supplementation and improvement of optional attributes, to optimize the listing details and make up for the "shortcomings" that have been ignored in the past. Provide consumers with more information and content when they make shopping decisions, increasing click-through and conversion rates |
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