Amazon launches new features to help with first spring promotion

Amazon North America is launching its first spring promotion this year, which will start from March 20, 2024 to March 25, 2024. This promotion is no longer limited to Prime members. Dear sellers, have you received a large number of orders?

In this spring promotion, all BD flash sales that participate in this time period will be labeled "Big Spring Deal", but the promotion label displayed in the front-end search is "Limited time deal". Only when you click on the listing will it become the "Big Spring Deal" label. Are sellers jokingly calling this an enhanced version of BD?

In addition, Amazon did not provide a special discount entrance for Prime members during this spring promotion, so sellers who were unable to participate in the BD flash sale could not set up special Prime discounts. This will result in fewer products with labels running flash sales at the front desk. If Amazon's promotion efforts are increased, the traffic will definitely increase significantly, and many sellers will have a huge increase in orders~

Recently, the new coupon rules came into effect, and sellers are suffering. Many products are facing the problem that the coupon discount is too low to set. This new rule forces sellers to lower the transaction price, which gradually reduces the seller's profit. However, Amazon is best at giving a sweet date after a slap in the face, and immediately launched a new discount function.

Price discount

Amazon has added a new “Price Discount” feature in the “Advertising” section . Currently, this feature is in the beta stage and only some sellers have it.

A price discount is a limited-time campaign where you can offer a discounted price for a product for up to 30 days and supply a certain amount of stock at the discounted price. Price discounts will be displayed as a strikethrough price on search results and product detail pages for products with a verified reference price.

To offer price discounts, you must be a Professional Seller with a seller feedback rating of at least 3.5.

1. The product must be rated at least 3 stars

2. The product must be in new condition

3. The discount must meet the following requirements:

At least 5% discount from the lowest price in the past 30 days;

At least 5% off the current price.

4. If the product's reference price is verified, the price is at least 5% off the reference price. If the product's reference price is not verified, the system will not display the strikethrough price or savings to the buyer.

5. Adult products, restricted products or other offensive products are not allowed to participate.

Sellers can set the number of products that can participate in the discount, with a minimum discount of 5%. After the success, a strike-through price will be directly displayed on the front desk. If your product has no reference price, the strike-through price will not be displayed. See Figure 2.

Figure 1

Figure 2

Currently consulting Amazon, this price discount is currently free of charge.

Whether the new price discount function can help sellers boost sales remains to be seen, but in the face of the new coupon regulations, the new discount function can still help sellers have one more try. In addition, brand-customized discounts are also a direction that can be tried.

Brand customization discount

Amazon launched the brand customized discount feature last year. As coupon discounts are currently difficult to set up, it has become a new discount channel for many sellers.

Branded discounts are a type of promotion that brand sellers run for a specific group of people. Sellers can already set up customized promotions for their brands and offer exclusive deals to consumers who follow your brand.

The Brand Tailored Promotion (BTP) feature will provide promotional codes to the buyer groups you select. After the promotion is created, eligible buyers (audiences) will be able to view the customized promotion information in search results, product detail pages, and promotion shopping pages.

Currently, some sellers are trying this discount, and the effect is very good, especially for products with high repurchase rates. This discount has no reference price requirements or discount size requirements, so sellers can try it.