Those keyword optimization principles you don’t know!

New product period: exclude all keywords displayed on the front end, and optimize the remaining keywords into search terms - automatic advertising will get a lot of exposure, the click-through rate may be good, but the conversion rate is very small. Pay attention to whether this method is accurate or not. The purpose of this method is to get more exposure and more display;

Rising stage: Optimize the main words and precise long-tail words with very high relevance - less exposure, but the click-through rate and conversion rate should be good;

Mature stage: only fill in one main word or simply leave it blank - if the front-end is well optimized, the search term is just to assist Amazon crawlers in crawling your data, and the front-end is still the most important;