Since entering June, sellers' sales have continued to fluctuate like an electrocardiogram. On Father's Day, some sellers' sales hit a new low, with some orders plummeting by 70% and crashing on multiple sites.

While sellers are struggling to cope with the "decline in order volumes", Amazon has also ruthlessly stepped up its rectification of the platform's business environment and launched multiple rounds of sweep operations.

Recently, many sellers reported that multiple categories were swept by Amazon and a large number of listings on sale were mistakenly identified as children's products.

Again? The link was taken down because it misidentified the children's product!

As we all know, Amazon's management of children's products has always been very strict.

Many sellers have reported that since June 18, listings in multiple categories have been identified as children's products by Amazon, and sellers are required to provide relevant certification information.

According to sellers, Amazon US is stepping up its review of the compliance of children's products. Sellers who need to arrange for celebrity video promotion outside the site should contact customer service V: FLA66668888. However, this process has inadvertently harmed many sellers of non-children's products, involving categories including toys, accessories, jewelry, and home furnishings.

It is reported that some sellers were scanned for 300+ SKUs at one time. Another seller complained: "There are more than 20 applications, but only 3 were approved. They are obviously not children's jewelry. Several pop up every day. It's so irritating."

Generally speaking, after receiving a misclassification notice, the seller needs to immediately email the Amazon team to prove that the products sold are not children's products. However, not only was the seller's appeal rejected, but the number of misclassified products was also increasing: "Every appeal was rejected, and even new listings were required to provide information."

Amazon then responded in an email: According to your email, we understand that ASINXXX is adult jewelry, but it is mistakenly classified as children's jewelry. You need to provide information to prove that these products are not children's jewelry.

The seller then submitted all the ASINs that were misidentified, and Amazon responded again: After careful investigation, in order to ensure that the relevant ASINs are not marked as children's products, the seller needs to remove all keywords that mention "kid or children". As of June 21, some ASINs have gradually returned to normal.

It is reported that after some sellers deleted words that may be related to children's products (including but not limited to girls, boys, girlfriend, boyfriend, kids, children, child, school, etc.), ASIN returned to normal.

However, at present, there are still a large number of sellers who are mistakenly judged that their listings have not been restored, and their appeals are rejected after they submit their materials.

Here are some sellers’ practices regarding products being misclassified as children’s products:

☑ Check the product listing

The most likely situation to trigger Amazon's system misjudgment is the appearance of sensitive words in the listing, product Q&A, and reviews.

The first thing sellers should do is to recheck the content of your listing. Check whether there are keywords such as kids, child, school, boys, girls, etc. or related pictures on the detail page. It is recommended to open a case to find out clearly which words are sensitive in the link. If there are any, just remove them. Sellers who need to join the seller communication group, please contact customer service V: FLA66668888

If no suspicious keywords are found in the listing, but in the product QA and review, some customers asked "Is the product suitable for children?" and many words related to children's characteristics appeared in your reply, this situation should be made clear in the email and attached with relevant screenshots.

☑Appeal ideas:

1. Prove what your product is (purchase invoice, instructions, six-sided picture of product packaging, link comparison of peer competitors, product-related certificates, etc.)

2. Prove that you are not a certain product. Why can’t your product be used as a children’s toy? Provide relevant evidence and use the video as a comparison.

☑ Complaint method:

1. Check the "Manage Your Compliance" page, click the question mark behind "Children's xx products" to see which categories are marked, and delete such keywords + keywords describing children according to the lsiting information.

2. Focus on describing on the details page that this product is not suitable for children aged 12 or under. (It is best to include descriptions in the comments section to prove that the product being sold is not a children's product)

3. Send a complaint email in English, which must include the following: screenshots of the misjudged keywords, the main sales targets of the product, a comparison chart between the product and children's products, the product ASIN code, and information about the product supplier (mainly provide the supplier's purchase invoice and information to convince the Amazon platform that you are not selling children's products).

After submitting, just wait for the Amazon team to review. Note that it is best for sellers to prepare all the materials at one time to avoid having the materials dispersed among different customer service staff.

If you are selling children's products, you need to test the products and submit CPC children's product certificates, invoices and other materials to file a complaint. If it is misjudged, you need to upload relevant materials to prove that the product is not a children's product.

Finally, if this article helps or there are sellers around you who have encountered such a bad thing, don’t forget to share this article with them. Giving a rose to someone will leave a lingering fragrance on your hands. In the last week of June 2024, let’s cheer together!