The epidemic has exacerbated the shortage of supply chains! The US toy market faces challenges during the Christmas shopping season!

It is learned that according to foreign media reports, the current demand in the toy market has reached an unprecedented level. In the first seven months of this year, the import volume of major categories in the US toy market reached an average of 1.88 billion per month, an increase of 50% over the same period in 2019. US retailers are competing to ship before Christmas, and the US supply chain is currently facing severe challenges.

The holiday shopping season accounts for the toy industry's $33 billion in annual sales, with Lego bricks, MGA Entertainment's LOL Surprise dolls, Mattel's Barbie dolls and Sony's PlayStation game consoles among last year's best-selling items.

Some leading toy manufacturers, including MGA, Kids2 and Funko Inc, said they were even using expensive cargo planes to transport goods due to supply chain shortages, the report said.

According to Mattel's report, all of its supply plans have been disrupted due to the closure of cargo ports caused by the worsening epidemic, exacerbating the shortage of shipping containers.

In addition, it is learned that it is not only a logistics problem, but there are also some gaps in the supply of some seasonal goods, ranging from school supplies to Halloween decorations and costumes.

Editor✎ Irene/

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