What are Wish Tags? Wish Tags Review

Wish Tags, also known as Wish labels, are the primary entrance to product traffic. They are words that can describe product characteristics and have no length limit.

About Wish Tags

For Wish sellers, the tags are actually for the system. When sellers upload products, there is no category tree to choose from, and there are only 10 tags to fill in. These 10 tags actually play the role of a category tree. The Wish platform will comprehensively determine what category the product belongs to based on the tags written by our sellers. By capturing the tags you set, and then matching with potential users, your products are pushed to potential consumers. Therefore, the Wish client has thousands of faces for each person, not because of other things, but because of the intelligent recognition of the system.

Wish Tags Categories

1. Category words (primary, secondary, and tertiary).

Chiffon top: Chiffon top, this word belongs to the category word and is the first keyword of the label. Among many women's clothing, you need to tell buyers what you are selling.

Chiffon Shirt: Chiffon shirt, this word is a subdivision and supplement of the first word, explaining what type of chiffon shirt is being sold. It can also be said to be another name for Chiffon top.

Deep v neck blouse: Deep V neck shirt, this word belongs to the third-level category word, which further narrows the scope of the product and refines it to its design features.

2. Product attribute words, such as product style and features.

Sexy blouse: Sexy blouse, a product attribute word, explains the style of this product.

Long sleeves blouse: long sleeves, product attribute word.

Slim waist shirt: Slim waist shirt, a product attribute word, which reveals the product features from various characteristics.

3. Modifiers. These include usage scenario words, recent popular words, long-tail words, and related words.

Women's Fashion: Women's Fashion+, this is a modifier.

Features

1. Tags are used by Wish to crawl your product information. Users rarely use tags to search for the products they want. Therefore, tags should be accurate. Don't say Long Sleeves and Short Sleeves for the same piece of clothing. Otherwise, Wish will have difficulty matching, and the product weight will decrease.

2. The order of tags is generally first-level classification, second-level classification, and third-level classification. Using Taobao for testing, you can see that when you enter "dress short-sleeved women's clothing" and "women's short-sleeved dress", the products that appear in the front are the same (paying users have privileges everywhere), but when you drag the mouse down a little bit, they start to be different, and the repetition of clothes on both sides is also low. Since most sellers write in the first, second, and third-level classification, novices can try to write in the third, second, and first to avoid direct confrontation with big sellers.

3. There is no limit to the number of characters in each tag, but it can be said 100% that writing a long tag has the same effect as not writing it.

4. After some friends write a certain tag, many related tags will be pushed out below. If you cannot enter the tag you want by pressing Enter, you can type two spaces after the word, and then the word creative will appear.

5. Tags can be modified, whether they are with or without diamonds. Wish has never judged that a product has been changed into a counterfeit or inferior product due to tag modification. However, modification will trigger a re-examination. If one of your products is originally infringing and has passed the review by luck, you should not change the tag easily.

How to view other product tags

1. First, filter the list of products you want to view according to the conditions.

2. Then, "click" the specific product you want to view, and we can see the Wish Tags of the product, including the tags filled in by the seller and the tags Wish has given to the product.

3. Use automatic associated tags to get more associated tags. Enter the core keywords of your product, and then you can see many automatically associated tags, from which you can choose the appropriate one. The biggest advantage of this function is that it is highly relevant to the product, and the actual effect is also very good.

How to find Tags

Step 1: Find the most detailed category industry in the product category.

Step 2: Conduct in-depth industry analysis.

The popularity of the label is determined through third-party data analysis software. The larger the bubble, the greater the sales volume of the product. These can be used as reference answers when we are writing labels.

How to optimize Wish Tags

1. Tags should be set accurately.

2. Tags are not the same as keywords.

Before setting tags, sellers need to consider product positioning, group attributes, and quality demands of the target group. By analyzing step by step, new tags will be generated.

3. Refer to the tags writing method of hot-selling products.

You can also refer to the tags of hot-selling products, but you are not required to copy them. You can also search for keywords on eBay and AliExpress for reference.

4. Add minority language keywords in Tags.

Wish tags are usually in English. When people from many minority language countries search for their favorite products, their first reaction is to use their native language. If the regions targeted by some of your product categories are already clear, you might as well take a different approach and use German, French, etc. to set tags, so that your products are likely to be received by more users.

5. Avoid competing with popular tags.

The order of tags is generally divided into primary, secondary and tertiary categories. Usually, the higher the tags are, the greater the push weight is. So as a new listing, don’t just focus on popular and precise words. You might as well adjust the order appropriately, use tags with less intense competition to guard the primary category, and put tags with intense competition at the back. Although you may miss some opportunities and the traffic will be smaller, you can avoid competition and get extra unexpected opportunities. (However, some sellers have reported that the official training has refuted the rumor that the order of tags does not affect the weight.)

6. Follow hot topics.

Following hot topics can instantly increase product exposure. You can try adding current hot words to Wish Tags. Of course, it is best to add words related to your products.

7. Try to fill in all ten words in the tags, and pay attention to the combination of precision and breadth.

8. Try to reduce the frequent use of long-tail words (the longest should not exceed 3 characters).

9. If you don’t know how to fill in the form, you can refer to some labels of other sellers based on data analysis websites.