Targeting Chinese sellers? Amazon's new changes will have a huge impact!

According to sellers' observations, the IP information displayed on Amazon's store pages is mainly based on the location of the company that opened the store, identifying Chinese sellers and local American sellers.

For example, if the store is opened by a US company, then the US location label will be displayed below the store. If the company is opened in China, then the "China" label will be displayed.

Take Anker for example. Its store, AnkerDirect, is located in Seattle, so the store location is labeled "US". However, most Chinese sellers open stores in China, so the store location is labeled "China".

Many sellers are very unhappy with this change made by Amazon. Some foreign consumers don’t like to buy products made in China. Now that the IP address has been revealed, won’t it cause consumers to deliberately avoid Chinese sellers?

"Local sellers have always been popular in terms of traffic, but now they are directly suppressing Chinese sellers."

"Don't foreigners like to buy Chinese products? Is Amazon targeting Chinese sellers?"

"Once this mark is released, orders from Chinese sellers will soon plummet..."

But some people believe that it is impossible for Amazon to kick out Chinese sellers, because Chinese sellers account for nearly half of Amazon's sellers, which is not good for Amazon.

The reason why Amazon chose this change is just to give consumers more choices. Just like Taobao in China, consumers can choose delivery in Jiangsu, Zhejiang and Shanghai or same city, so that they can get the products they purchased more conveniently and quickly, and after-sales service is also more convenient.

However, NANA still recommends that everyone tailor their marketing to the product. Some sellers selling Chinese specialty products should focus on product feature marketing, because when consumers want to buy specialty products, they will pay special attention to whether there is a "China" label.

In summary, NANA recommends that sellers speed up localized operations, understand the target market and customer needs, and then select products and adjust marketing strategies in a targeted manner. Or, they can develop their own characteristics and highlight their advantages.