Visibility: Products en route to Amazon fulfillment centers appear in search results, which provides customers with more choices and helps increase product detail page views.

Sales: Buyers can purchase temporarily out-of-stock items, thereby increasing sales.

Inventory efficiency: Accepting customer orders while your products are on their way to Amazon fulfillment centers can reduce the time between shipment and sale.

1. Improve exposure: Buyers will use specific attributes to filter search results. Product attributes & category nodes are one of the six major traffic entrances on Amazon. Adding these attributes can ensure that when the seller's products meet the buyer's requirements, as long as the buyer uses the corresponding filtering conditions to search, the seller's products will not be missed.

2. Enable product overview experience: Highlight the important attributes of the product above the key points on the product detail page, which helps buyers easily evaluate the product and make purchasing decisions faster.

3. Reduce buyer returns: Buyers often return products or give bad reviews due to missing key product information on the detail page (for example, compatibility features of headphones and data cables). By adding more detailed information, the number of returns can be reduced.