What should big sellers on Amazon do if they are out of stock?

Today I will talk to you about how to deal with different situations before the product is out of stock and what you can do to re-stimulate the link after the product is out of stock.

Here, the out-of-stock time is divided into two situations: within two weeks and beyond two weeks.

  First, determine how long it will take to restock the existing products based on their sales rate and current inventory. If the product is out of stock for more than 2 weeks, it will have a huge impact on the listing, and even spending a lot of money and time later may not necessarily result in the product being promoted.

  1. How to deal with the expected out-of-stock period within 2 weeks

1. Emergency replenishment

2. Reduce product prices: If the product can be replenished within 2 weeks, it is best to adopt a price reduction strategy. The price reduction must also ensure that the product has a certain profit margin. At the same time, it also increases the advertising budget and quickly puts the product on the shelves in a short period of time. This can increase the product ranking in the short term. As long as the seller replenishes the stock in time, the ranking will only fluctuate within a small range in the later period, and there will be basically no major damage to the listing.

3. After the product is completely out of stock, the listing must be in the currently unavailable state, and you must not follow the FBM sales.

If there are Amazon warehouse deals selling the same thing at this time, I will just spend money to buy it. There are only a few of them anyway.

After restocking the products within two weeks, a magical phenomenon will happen: the ranking of the products will not change, but may even go higher.

The product advertisements are not much different from before the stock-out. Everything can be connected efficiently with the stock-out. If you are lucky, you will find that it is even stronger than before the stock-out. The logic is very simple: first stimulate the natural ranking weight and advertising weight through greater sales. Then keep the listing from being disturbed by the reduction of traffic and conversion, because everyone knows that non-FBA conversion will be greatly reduced. After the restocking, it will naturally have a good natural ranking weight and advertising weight. Even if it is not high, at least it will not be much lower than before.

  2. The expected out-of-stock time is more than 2 weeks

Out of stock for more than two weeks, or even longer. In this case, the above tricks may not work, after all, it has been too long and the weight has been lost. If this is the case, it is recommended to re-create it as a new product and stop stimulating the old product. If you want to stimulate the old product, the sales volume needs to be several times that of the new product to be effective.

The specific method is to first create a new listing that is exactly the same as the original listing, and then send the replenishment FBA directly to the new listing, and do not put the inventory on the old link again.

Then, after the goods are in the warehouse, a new and old merge variant will be created. The inventory of the old listing will be adjusted to zero directly, and it will not be displayed on the front desk, but the original Q&A and Reviews will be moved to the new listing.

The last thing you need to do is to use the promotion methods of the previous new products to create this new listing.

This approach not only takes advantage of the reviews and Q&A of previous listings, but also takes advantage of the promotion weight bonus during the new product period. It is much better than trying your best to stimulate an old product that is on the decline.

If a product is out of stock and restocked products are now in stock, what can we do to re-stimulate the link?

1. For off-site discounts, it is best to send them to the bestseller category at one time. When out of stock occurs, there should be at least 300 items in the replenishment inventory to restore the ranking.

2. Review, keywords, especially the previous words. Foresighted people should arrange 5-10 reviews before the product runs out of stock, depending on the sales volume. After the product is replenished, gradually post reviews, preferably with pictures and videos, to increase page activity.

3. QA: During the out-of-stock period, QA still needs to be arranged (mainly answering and asking questions to existing Qs). After the goods are put into storage, one group of QA can be arranged per day.

4. Coupon, increase, promotion level, increase the number of single purchases, increase sales conversion rate, and link to existing hot-selling products (depending on the store structure)

5. Increase advertising investment, automatic (increase bids for precise matching and similar products), manual (increase bids for previous keywords), budget increase by 20%

6. LD BD and other platform activities