▶ Video account attention cross-border navigation In the blink of an eye, sellers’ peak season marathon showdown has entered the final sprint stage. However, the closer they get to the finish line, the easier it is to be tripped up by the numerous obstacles set by Amazon.
As the end of the big sale was just around the corner, Amazon caught sellers off guard with a wave of account bans. Many sellers’ accounts were banned for being inexplicably associated with unfamiliar accounts. However, as the situation continued to ferment, a new turn of events emerged. Starting last week, some sellers found that their accounts were automatically restored. At the same time, Amazon also apologized to the sellers who were misjudged in this wave of association through emails and stated that it would reactivate the accounts. ▲ The picture comes from the seller communication group It can also be seen from Amazon’s wave of misjudgments that the risk control becomes more stringent as the peak season approaches, and they would rather kill by mistake than allow any fish to slip through the net. Just when the trend of association has not yet subsided, a new storm has swept in again. Best sellers in multiple categories on Amazon's US site are shown as unavailable for sale, suspected of being attacked by infringement by a group organization. Recently, a seller revealed that the best sellers on Amazon US were subjected to organized, premeditated and indiscriminate attacks. The purpose of these organizations is not to extort money, but to seize the top 100 sales positions in various categories and the brand control of the best sellers. The whistleblower stated that the agency used the personal identity of a Vietnamese citizen to register more than 40 brands in the UK, of which nearly 28 brands were exactly the same as the best sellers on Amazon's US site, covering multiple categories including toys, home furnishings, pets, essential oils, mosquito repellents, etc. ▲ The picture comes from the seller communication group After registering a large number of trademarks with the same name as the best seller on the US site, the agency used the brand's registered domain name email to complain about the original trademark of the US site, accusing it of selling counterfeit goods. Many sellers who were complained about received warning emails from Amazon: We deleted some of your listings because we received reports from rights owners that these listings may have infringed the rights owner’s trademarks. ▲ The picture comes from the seller communication group Under Amazon's review mechanism, the links that were complained about were removed from the shelves, resulting in the absurd phenomenon of "infringing on one's own trademark" and causing brand sellers to lose control of their brands . Due to a bug in Amazon's brand management system, the seller's trademark management rights will be automatically transferred to the other party by the system. The seller who broke the news reported that the link that was complained about was still shown as available for sale on Amazon's best seller list, because the other party would follow and sell the link after a successful complaint, thereby depriving the editorial rights and claiming it as their own. It is learned that after the sellers who were spoofed provided relevant real information to file a complaint, Amazon still determined that they were not the trademark holders and could not appeal back links, and even faced the risk of account suspension. What made the sellers even more angry was that Amazon required the sellers to ask for a letter of authorization from the spoofers. The whistleblower speculated that this organization was probably organized by domestic sellers, who carried out infringement attacks by registering foreign identity information. It is reported that this organization mainly uses independent websites to file complaints, so sellers can check whether the independent website of their trademark domain name has been built. ▲ The picture comes from the seller communication group Now is the critical moment of the peak season. Some sellers have had as many as a dozen links removed from their shelves due to complaints, causing inestimable losses. Some sellers even have a large number of goods that cannot be sold as a result. ▲ The picture comes from the seller communication group Here, the whistleblower also recommends that all top 100 sellers on the US site, especially sellers involved in the above categories, hurry up and conduct self-inspection: 1. Go to the UK Trademark Office to check whether the US trademark is registered. 2. If not, hurry up and register. 3. If so, record the UK trademark number and go to the brand registration of Amazon US, enter the UK registration number you found to see if the registration number has been filed. If so, you may also be the next target of attack. As the Black Friday and Cyber Monday sales are approaching, such vicious incidents suddenly occur, and the number of victims is increasing and there is no way to appeal. In connection with the recent misjudgment and account suspension incident, Amazon's escalating crackdown mechanism has also encouraged these pranksters. What do sellers think about this large-scale attack suspected to be by a malicious organization? Feel free to leave a message in the comment section~
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