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▶ Video account attention cross-border navigation It is learned that eMarketer predicts that e-commerce sales of automobiles and their accessories will increase by 30.1% in 2022, becoming the fastest growing category, and its share of total retail sales in the United States will hit a new high. As we all know, in recent years, with the growth of automobile sales, the demand for auto parts products has been boosted, becoming a popular category for cross-border sellers to dig for gold overseas. To this day, the auto parts market remains hot. Recently, Daotong Technology, one of the best sellers in the auto parts category on Amazon, is also increasing its market research and development investment. Half-year revenue exceeds 1 billion, with continued high R&D investment It is learned that Shenzhen Damaidaotong Technology recently released its 2022 semi-annual performance report. During the reporting period, Daotong Technology achieved operating income of 1.033 billion yuan , a decrease of 1.24% from the same period last year; the net profit attributable to shareholders of the listed company was 0.85 billion yuan , a decrease of 62.96% from the same period last year. Daotong Technology stated that the company's net profit decline was mainly due to the sales and R&D expenses totaling 78.224 million yuan generated by the new energy business in the first half of 2022. It is learned that in recent years, many products of Autel, the main brand of Autel, have often entered the Best Sellers list of Amazon's auto parts category. The company has always insisted on independent research and development and continuous innovation, which is the "moat" for its continued rapid growth in performance. During the reporting period, from the perspective of sales regions, although Daotong Technology's main business revenue in the North American market decreased by 23.21% year-on-year, its main business revenue in the European market increased by 20.38% year-on -year, mainly due to the rapid growth of comprehensive automotive diagnostic products, TPMS products and software cloud services during the reporting period. It can be seen that Daotong Technology's revenue has declined in the first half of this year, which is indeed mainly due to the large amount of investment in research and development. It is preparing for the outbreak of related auto parts products under the new energy vehicle trend, and the prospects for the overseas auto parts e-commerce market are still broad. Currently, e-commerce giants such as Amazon and eBay are competing in this blue ocean market with huge potential. The demand for auto parts is strong, and there are still business opportunities for small and medium-sized sellers It is learned that in 2021, due to the global semiconductor shortage, the automotive industry suffered a blow and price increases, which caused overseas consumers to reduce their demand for new cars and turn their attention to repairing and maintaining existing cars. As time enters 2022, overseas inflation continues to rise, and the market demand for auto parts products has continued to increase. - Amazon: The latest "Amazon Benchmark Report 2022" released by research firm Perpetua pointed out that in the second quarter of 2022, there was strong demand for auto parts on Amazon's European market, with purchases increasing by 89% .
- eBay: Auto parts and accessories are also one of the most popular categories on eBay. According to eBay data, there are more than 500 million auto parts for sale on the eBay online market, and three auto parts are bought every second in the United States.
- Wish data also shows that since 2019, e-commerce hot-selling products have frequently emerged in the auto parts category. Among them, power tools, car diagnostic tools, air compressors and other products can even bring sales above the average for every 1,000 exposures.
eBay said that with the increase in demand, now is a great opportunity for auto retailers to enter new markets and sell online. In addition to acquiring myFitment Group and establishing a partnership with MTV's car modification show "Pimp My Ride", eBay will also launch more initiatives in the future to help auto parts sellers sell their products. It is learned that the reason why the auto parts category has become the evergreen in the blue ocean market is mainly because it has a relatively rich market segmentation and a broad range of product selection directions. Therefore, depending on the target market, small and medium-sized sellers can select products more specifically and delve into niche areas. Take the Chinese auto parts brand KEMIMOTO as an example. KEMIMOTO chose to delve into the UTV/ATV extreme off-road vehicle accessories segment in the European and American markets, and achieved an excellent performance of annual sales of over 1 billion in overseas markets . As of now, there is still considerable market space left for small and medium-sized sellers in the auto parts category. But it is worth noting that under the background of the global "dual carbon" trend, the current rise of new energy vehicles is subverting the traditional auto parts industry landscape - this can also be seen from Daotong Technology's first half report. If cross-border sellers can seize this market opportunity and carry out product layout, they may be able to make a name for themselves in the new energy auto parts e-commerce market. What do you think about this? Welcome to discuss in the comment area~ |
