How can you achieve explosive sales during Prime Day, which is full of tricks?

As an Amazon seller, if you don’t even know what Prime Day is, then you are completely ignorant.

On July 15, 2015, Amazon launched its first one-day "Prime Day" mid-year promotion for Amazon members around the world and it was a huge success.

Since then, Prime Day has become Amazon's annual shopping carnival, requiring sellers to conduct concentrated promotions on Prime Day. Consumers must have Prime membership to purchase promotional products. At the same time, Amazon conducts concentrated publicity through major TV stations, radio stations, outdoor advertising, and the Internet in its countries.

During Prime Day, platform traffic and store traffic are the highest of the year, and sales are at least three times the usual amount . It is the best time to maximize store and brand exposure, and one of the best times to create hit products.

Prime Day is a gamble. The odds of winning are slim, but once you win, you’ll keep winning.

The exciting flash sales (relatively speaking, the sale is at least 15% cheaper than usual, and there is no delivery fee) make customers sitting in front of their computers excited. They all stare at their computers to prepare for the flash sales that will start at midnight. The popularity is comparable to that of Double Eleven.

As of this year, the number of Amazon's membership subscriptions has exceeded 100 million , and Amazon has once again been ranked as the world's largest online mall.

This huge base is what every Amazon seller is competing for. The number of Amazon sellers is also growing at a rate of one million new sellers in less than a year, and Chinese sellers account for more than half of them.

1. Even if you pay the registration fee, you may not be able to participate in the flash sale. Generally, the schedule for flash sales will be released by the end of June, and the latest will be one week before the event starts.

At this time, Amazon will screen out a batch of unqualified listings. Unqualified pictures, insufficient inventory, arbitrary price adjustments, too low discounts, or poor store performance will affect the submission qualification. The sales of previously prepared large quantities will be affected.

2. The worst situation is that the seller has paid but no schedule is arranged. All requirements are met, but Amazon’s own system bug makes the seller pay for this mistake.

In this case, you need to complain to Amazon in time, and Amazon will compensate you or arrange another schedule for you. Last year, a friend paid the same amount of money and enjoyed two flash sales opportunities. I have to say that he was really lucky.

3. The time period for scheduling is not good. Generally speaking, the sales volume will be concentrated in the first hour before the Member Day event starts. Sellers who can schedule in this time period can really make a lot of money.

However, being able to schedule a sale on Prime Day is also excellent. Some sellers may apply for a flash sale, but the schedule is not good, which will also affect sales. If the product is not yet mature or other reasons will affect the quality of the flash sale, please apply for it with caution.

During last year’s Member Day event, many sellers’ flash sales were extended due to a system crash on Amazon , but the final effect was unexpected. I don’t know whether Amazon did this on purpose or it was really the system’s fault.

Although flash sales have risks and benefits, many sellers still dare not take this step and often miss out on Prime Day. So is there a safer way for small sellers to play? This year, Amazon has provided some other ways to participate in the Prime Day promotion.

This year's Prime Day will also be around the 15th, and the specific time will depend on the official time issued by Amazon.

Unlike last year, this year's flash sale registration event starts two weeks earlier than last year, giving you more time to prepare in advance.

This year, we added "Prime Day Coupon" , which is an activity that has not been available in the past. It is mainly aimed at those listings that want to apply for LD and BD but have not applied for them. Because Amazon always invests more energy in new projects, you can look forward to the exclusive discounts launched this year.

Another one you can try to participate in is Prime Day Best Deal , but the threshold is extremely high, requiring sales of US$500,000 in the past year. The specific requirements can be found in the content of the email.

Currently, all registrations for Prime Day events have been closed, so all we can do now is to make our products more competitive and strive to get the best possible ranking when the promotion comes.

1. Free traffic channels within Amazon. That is, product optimization traffic. Faced with such huge industry competition, all kinds of sellers will brainstorm and try their best to display their products in front of customers.

The focus is on the keyword search rankings set in the listing. Due to the particularity of the event, the optimization method is slightly different from before, especially for large-scale events such as Member Day and Black Friday. If you want to get extra traffic, special keyword optimization and product page beautification are particularly important . Through the activation of traffic and sales, your products can gain a firm foothold.

2. Amazon CPC advertising traffic. At this time, the advertising budget can no longer support the fierce clicks, so increasing the advertising budget is the only way. The advertising budget and the price of a single click of keywords can be increased to more than 3 times the usual price to gain more exposure during the peak season with fierce competition. Start testing keywords and set up some additional advertising campaigns to increase product visibility.

3. Fan traffic. Figure it out for yourself

4. Ranking of the flash sale interface. There is a separate ranking system for flash sales. The main considerations are: 1. Listing page quality (in simple terms, pictures, A+, five points). 2. The price of the flash sale. 3. The ranking of the flash sale. In simple terms, the position of your product on the flash sale page will also determine the effect of the flash sale.

In preparation for Prime Day, sellers need to pay close attention to the trends of the new year and learn some preparation tips so that they can be targeted.

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