What is Amazon agency operation? Amazon agency operation review

introduce

The agent generally has rich experience in opening stores and a rigorously trained Amazon operations team, which can effectively increase the store's transaction volume and improve store sales quickly, professionally and safely.

After sellers cooperate with professional Amazon agency companies, they only need to provide products, control quality, and cooperate with the Amazon agency team to complete logistics coordination. Other work will be taken care of by the agency company. This form of agency operation is for the purpose of sales.

Amazon operation service process

Phase 1: Preparation

1. Team preparation (supervisor, operation, art, customer service, data analysis)

2. Product planning (market analysis, analysis of Amazon store peers, making pricing strategy plans for hot-selling products, preliminary customization of competitive main models, promotional models, budget costs, and planning channels)

3. Preparation for the new store launch (artistic image processing, product upload, listing optimization, etc.)

4. Marketing plan (combining product promotion with on-site and off-site activities)

Phase 2: Basic Operation Period

1. Create a brand image (from product positioning, brand introduction, design concept, starting from customer needs, leaving consumers with a lasting impression)

A deep impression)

2. Define customer groups and cultivate customer stickiness

3. Record and analyze daily data

4. Develop a formal operation plan (Amazon operation agent can call me)

Phase 3: Operational Period

1. Develop a periodic promotion plan, complete the goals in stages and break down the indexes

2. Analyze the store's possible problems based on the store's Session, PV, conversion rate, average order value and other data and make timely improvements, and conduct periodic store diagnosis

3. Analyze the sales of your store and the sales of similar products on Amazon to create your own best-selling products

4. The promotion during the operation period is mainly on Amazon, supplemented by off-site promotion.

5. Optimize customer experience and follow up in a timely manner.

Stage 4: Maturity

1. Promotion is mainly based on hard promotion, promoting single products

2. Brand image creation (unified design of packaging boxes, packaging bags, and brand image small gifts)

3. Carry out unified brand planning according to Amazon brand standards.

Advantages

1. Through agency operation, factories can quickly enter the cross-border B2C business and gain a gradual and in-depth understanding of the cross-border B2C platform and market in a short period of time, helping factories lay a good foundation for product development, market channel expansion, brand building and communication around cross-border e-commerce in the future;

2. It can effectively reduce the factory's operating risks and reduce the opportunity cost of trial and error;

3. With the help of agent operation, you can gradually build and cultivate your own operation team through cooperation with agent operation;

4. Through agent operation, the factory gradually builds its own brand. At the same time, the store or account can maintain a certain healthy operation, providing very favorable growth conditions for its own team to take over after the agent operation service period ends.

Disadvantages

1. There are good and bad operation teams in the market now, and it is not easy to distinguish them.

2. Investing involves risks, and agency operation is just a way to increase the chances of success.

risk

First, the agent operator ignores the account and does not generate any sales for a long time. This situation is quite common. First, it depends on the agent operator's operating skills and second, the agent operator's professional ethics.

Second, the agent blindly plans the operation strategy, randomly selects products and ships them in large quantities, which results in a large amount of funds being occupied by the client, and the inventory also becomes stagnant inventory. I won’t go into details about this, as most sellers who entrust the agent to operate have encountered similar situations;

Third, the operating agent, under pressure to achieve good results, used very high advertising and promotion costs and very low prices to boost performance. Although the results were achieved, the account also suffered huge losses.

How to choose an agent

1. Make on-site visits to understand the situation of their company, team, store operations, understanding of your category, and some operational ideas and insights.

2. Look at the price. The prices of agents in the market are very different. The service fees range from several thousand to tens of thousands. Price is the basic condition for measurement.

3. Look at the tips, how are the service fees and sales commissions allocated, whether the service fees can be refunded if sales performance is not achieved, how to deal with the payment for goods, etc. You must pay attention to the relevant matters written in the contract and the division of responsibilities.

Purpose

What is more important for Amazon agent operation companies is to help sellers increase sales and earn more commissions. Sellers and customers can also greatly reduce risks, save manpower and financial costs, increase store sales, and achieve mutual benefit!

References

• 1. Learn about Amazon agent operation in three minutes: Sohu [reference date 2019-09-23T16:00:00.000Z]