On the 24th, Alice wants to tell you about complaints and the new advertising policy...

Yes, we have prepared the following three topics on the 24th

I want to have a good talk with the sellers.

Many people don’t know that CPC bidding strategy has changed, and they don’t even know the reason for the recent low ad exposure. Create a new ad plan and you will see the following changes.

The bidding strategy has changed significantly, so why is it that my previous advertising plans have been performing worse and worse in terms of exposure recently even though I haven’t changed anything?

Everyone look here

All the campaigns that have not been moved will be automatically set to a dynamic bidding strategy that only reduces the bid. Under this strategy, the exposure will be less and less, and the cost will be less and less. Of course, the performance will be worse and worse, and the purpose of spending money on advertising will be lost. So don't think that this change is harmless, it is a major update that directly disrupts the existing bidding methods and strategies.

On the 24th, Alice will have a good talk with you

This is actually a point that is easily overlooked. Americans don't celebrate the Spring Festival, so can the store just leave it alone? If there are letters or even complaints, do they have to wait until after the Spring Festival to deal with them?

Many of the sellers I have talked to adopt a laissez-faire strategy in their stores during the Chinese New Year period. The “hands-off approach” is not applicable on Amazon. If you ignore it, you will cry when you see your performance after the Chinese New Year.

Of course there are also wealthy sellers

"We have employees working overtime to look after the store during the Chinese New Year."

What if I tell you that these labor costs and overtime pay are unnecessary expenses and can be easily covered by yourself?

Liberate yourself and your employees, and let everyone go home and spend the New Year with peace of mind. The store holiday response plan will be on the 24th

Complaints that cannot be avoided when it comes to performance

Especially now that even complaints about FBA delivery are counted as part of the performance, sellers have a harder time.

Many sellers, seeing complaints, just want to settle the matter peacefully and return the money directly. This method may seem quick, but it is actually a bad idea. Not to mention that it encourages buyers to take advantage of the return policy more and more willfully, the most direct thing is that if you return the money without saying anything, isn’t it admitting that you made a mistake? !

In Amazon, this approach will not eliminate or even reduce the impact of complaints on your performance. If you appeal, even if you lose, the result is the same as a direct refund. Not to mention that there are various ways to win the case, which is the specialty of Alice's disciple, Miss Vivian.

Similarly, Vivian, who has never failed in her appeal, will also share her complaint response skills with everyone on the 24th.