The Essential Marketing Guide for Cyber Monday

It’s the most important time of the year for sellers again - the peak season. The three most important shopping festivals during the peak season are Thanksgiving, Black Friday and Cyber Monday. In 2018, online consumer spending in the United States exceeded $14 billion during these three festivals, of which Cyber Monday accounted for $6 billion, the highest amount.

Sales during these three days are expected to grow 13% in the U.S. this year and 15% globally. Compared to Thanksgiving and Black Friday, Cyber Monday has the highest consumer spending, and this year will be no exception.

Cyber Monday was first proposed by the National Retail Federation in 2005 and quickly became the largest online shopping promotion day. In 2010, Cyber Monday sales exceeded $1 billion for the first time.

Cyber Monday is usually between November 26 and December 2, the first Monday after Black Friday . This year's Cyber Monday is December 2.

Given the importance of Cyber Monday, sellers need to think ahead about how to maximize sales on this shopping day.

When sellers conduct marketing activities to attract visitors to your store and website, you must make sure that you are prepared to deal with it. For example, whether the goods are in stock, or whether the website is fast, compatible with mobile terminals, and there will be no downtime. Sellers need to ensure that the website can provide users with a good shopping experience.

You can also create relevant landing pages specifically designed to entice users to buy.

Below we have compiled some relevant measures for sellers’ reference:

1. Create a sense of urgency

In the weeks leading up to Cyber Monday, the main job of sellers is to create a promotion atmosphere. Sellers can offer relevant promotions in advance and then send emails to remind customers.

By creating a countdown, you can give consumers a sense of urgency to buy:

2. Offer Exclusive Discounts

Offer your customers exclusive Cyber Monday discounts. Sellers need to develop discount strategies that encourage users to buy multiple products at lower prices.

If the purchase amount exceeds a certain amount, the seller can provide consumers with a higher discount or a free gift.

Sellers can create special discount codes for the day’s events, which can help you track and analyze shopping trends.

If you don’t know how to offer discounts, you can refer to this article: “ How do independent website sellers make the most of peak season promotions? ”

3. Offer pre-orders

Offer pre-orders to previous customers. Pre-orders are mainly used for new product launches. It allows customers to pay in full or in part for the product. Offering pre-orders to old customers can make them feel special and create hype for your product.

4. Use cross-selling

Cross-selling is the most effective way to increase sales , and sellers must make good use of this method during promotional holidays. Before Cyber Monday, sellers should use data and reports to determine their most popular products and products that are often purchased together, and develop a cross-selling strategy.

After the customer has selected a product, the seller can then offer other products for the consumer to choose from. Product bundling is also another way to increase sales.

5. Offer Free Shipping

Free shipping is a way to increase consumer purchases. Free shipping is the primary factor that users consider when shopping online. It can be said that whether there is free shipping determines whether they will buy the product. Moreover, free shipping makes users feel that they have saved money, which reduces the probability of shopping carts being abandoned.

6. Optimize for mobile devices

According to Salesforce data, mobile shopping accounted for 70% of the week of Cyber Monday in 2018. Mobile devices have become the preferred platform for consumers to shop during the holidays.

Therefore, for independent website sellers, sellers need to ensure that the e-commerce website is optimized for mobile devices and can handle the surge in orders.

When designing mobile interfaces, you can take advantage of the concept of the "thumb zone."

The above are some measures for Cyber Monday. Sellers must make full use of this promotion day.

Text ✎ Mary/

statement: When reprinting this article, the title and original text must not be modified, and the source and original link must be retained.

I wish all sellers a boom in sales!

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