▲ Video account attention: cross-border navigation Recently, many leading technology companies have released their second-quarter financial reports. What is surprising is that among the top five technology companies in the United States by market value, only Amazon's revenue growth was lower than market expectations. The release of the financial report was like a fuse, causing Amazon's stock price to plummet, the market value to evaporate by nearly US$75 billion, and a series of chain reactions such as a sharp drop in e-commerce stocks as a whole. My brother-in-law, who had long since retreated to the second line, was also affected. Chain reaction of financial reports, the “world’s richest man” changes hands! According to foreign media reports, Bezos' net worth shrunk by $13.9 billion in one day, while French luxury tycoon Bernard Arnault jumped to the top of the super-rich list. As of August 2, Arnault's net worth was $195.8 billion, while Bezos' net worth was only $192.6 billion. It is learned that between May and June, Bezos and Arnault competed fiercely for the top spot on the list, and this time Arnault successfully won the title of "the world's richest man", which also ended Bezos' record of dominating the list for 50 consecutive days. Previously, when his brother-in-law fulfilled his dream of going into outer space on the New Shepard, many people joked that the title of "the world's richest man" had briefly changed hands for 5 minutes. But now, whether his brother-in-law goes to space or not, Arnault is the richest man on earth. In addition to the fierce competition for the world's richest list, the 2021 list of the world's top 500 income earners released by Fortune magazine recently also attracted a lot of attention. Data shows that Walmart has topped the list for eight consecutive years, China State Grid ranks second, and Amazon ranks third. This is also the first time that Amazon has entered the top three of the list. However, whether Bezos climbed to the top of the richest man or Amazon sprinted to the top three in the world in terms of revenue, it is inseparable from the contribution of every seller present. While sellers are gloating over Amazon’s poor Q2 performance, they are also worried that Amazon will “sacrifice” sellers to regain its glory. A big seller with annual sales of 6 billion has been killed, what is the truth behind the wave of account bans? Since May, the collective account blocking incidents sparked by the manipulation of fake reviews have become more and more intense. Recently, according to a report by China Newsweek, a company with annual sales of 2.6 billion yuan suffered heavy losses in this account blocking wave, with 9 accounts blocked, involving approximately 1 billion yuan in sales, and the company's capital chain is currently in trouble. Another cross-border navigation product has been banned, with billions of sales lost! #Amazon#Cross-border e-commerce#Cross-border information# Video Number In addition, a Shenzhen-based cross-border e-commerce company that mainly sells small household appliances and electronic products has annual sales of approximately 6 billion yuan, of which Amazon’s revenue reached 3.6 billion yuan. However, in this round of “account blocking”, all of its sales channels on the Amazon platform were blocked, which is tantamount to destroying half of the company’s cross-border e-commerce business. The root cause of these big sellers being banned is that they violated Amazon's policy red line, illegally conducted fake orders and reviews, and used gift cards and other incentives to induce consumers to provide positive feedback. In fact, although Amazon had clearly prohibited the above-mentioned violations, it was a tacit "secret" among many sellers that they "knowingly broke the law". However, the sellers' lucky mentality has been cruelly shattered by Amazon's thundering measures. Ever since the database of Amazon's fake review organization was disclosed, Amazon has been pushed to the forefront of public opinion, and then big sellers headed by Pa** and Ze** were the first to suffer sanctions, which opened the curtain of this mighty wave of account bans. According to a report previously released by the Shenzhen Cross-border E-commerce Association, more than 50,000 accounts have been blocked by Amazon so far, causing losses of more than 100 billion yuan to the industry. 95% of these accounts are from Chinese sellers. Therefore, some industry insiders have analyzed that this wave of account blocking may also be due to the deliberate suppression of Chinese sellers. However, sellers have different opinions on Amazon's cleanup campaign. ▲ The picture comes from the seller communication group "A fly won't bite an egg that has no cracks. They didn't follow the rules and brought their fake orders to the international market. They deserved to be banned by Amazon." "Compliance operations on the platform are the basis, and we must accept the penalties for violations." "I have never violated any regulations since opening the store, but Amazon misjudged me and manipulated my sales and reviews. I was forced into prostitution and died unjustly!" “Is this cutting the leeks of the Chinese people? Blocking the account is understandable, but freezing the funds and goods is illegal occupation.” What do you think about this? Feel free to leave a message in the comment area~
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