US Cyber ​​Monday sales hit a new high! These are the best-selling products!

According to Adobe data, U.S. consumers spent $9.55 billion on online shopping on Cyber ​​Monday this year, up 4.4% year-on-year. Of this, $4.59 billion was spent on November 26, up 2.6% year-on-year, and $4.96 billion was spent on November 27, up 6.1% year-on-year.

U.S. consumers spent more online this year than expected on Black Friday ($9.12 billion, up 2.3% year-on-year) and Thanksgiving ($5.29 billion, up 2.9% year-on-year). Adobe predicts that U.S. consumers will spend $11.2 billion to $11.6 billion during the entire Cyber ​​Week, which is expected to set a new record. Last year, consumers spent $10.7 billion during Cyber ​​Week.

From November 1 to November 27, American consumers spent a total of $96.42 billion online, up 2.1% from the same period last year. Among them, there were 19 days with online spending exceeding $3 billion. On average, online spending exceeded $2 billion every day. Early discounts offered by retailers were the main driving force for consumers to make purchases.

Data shows that the best-selling toys during Cyber ​​Monday included Hot Wheels, Cocomelon, Bluey, Disney Encanto, LOL Surprise dolls, Roblox and Fortnite; the best-selling game consoles included Nintendo Switch, Series X and PlayStation 5; the most popular games included "FIFA 23", "God of War Ragnarok", "Call of Duty: Modern Warfare II", "Madden 23" and "NBA 2k23"; other hot-selling products included Apple iPads, Apple MacBooks, digital cameras, Roku devices, drones, gift cards and Instapots.

Notably, online sales in the toys category surged 383% on Monday compared to the average daily sales in October, with baby toys seeing the strongest demand (up 252%). Other categories with strong sales performance included jewelry (up 230%), sporting goods (up 239%) and apparel (up 217%).

During this year's Cyber ​​Monday, Americans preferred to shop using smartphones, with sales in this channel accounting for 52% of the total. On the other hand, buy now, pay later (BNPL) continued to be popular, with BNPL transaction volume increasing by 68% and transaction value increasing by 72% year-on-year from November 21 to November 27. However, the number of people using curbside pickup services (15%) this year has decreased compared to 18% last year.

Finally, Adobe emphasizes that with Christmas coming, consumers are more looking forward to seeing huge discounts in categories such as toys and clothing, toys, electronics, sporting goods, TVs and furniture.

Editor ✎ Nicole/

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