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▶ Video account attention cross-border navigation February 2, the dragon raises its head, sellers have a good sign of booming orders Cross-border sellers who have gone through numerous hardships have finally received good news recently.
In the seller communication group, a seller said yesterday that the situation in the United States is very good and many sellers have received a large number of orders. ▲ The picture comes from the seller communication group Some sellers also reported that their Amazon products had a huge surge in orders, with perhaps thousands of orders in a single day. ▲ The picture comes from the seller communication group In addition, Amazon’s US and UK sites have also announced the deadlines for deal submission and warehousing for Prime Day. Amazon UK and US sites announce key dates for Prime Day
A MZ123 learned that Amazon US recently announced that due to the ongoing global supply chain challenges, the time to deliver inventory to the fulfillment center may increase. Therefore, Amazon recommends that sellers prepare for Prime Day promotions as early as possible and reserve sufficient inventory for products.
The following are two important time points for participating in Amazon US Prime Day: - Submit your deal before April 29
- Ensure inventory arrives at the fulfillment center before June 20
Amazon UK also issued an announcement to remind sellers to prepare for Prime Day in advance.
Here are two important dates for participating in Amazon UK Prime Day: - Submit your deal before May 13th
- Ensure inventory arrives at the fulfillment center before June 20
It is worth noting that in addition to the ongoing global supply chain issues affecting logistics and transportation, logistics, weather, customs clearance and carrier-related issues may also affect delivery times. Sellers are reminded to take these factors into consideration when shipping to ensure that inventory can reach the correct operation center in a timely manner and does not affect the subsequent listing and sales of products. So far, although the deadlines for submitting deals and entering warehouses for Prime Day at these two sites have been announced, Amazon officials have not mentioned the specific date of the Prime Day promotion. But according to foreign media predictions, this year's Amazon Prime Day promotion is likely to be held from Monday, July 18 to Tuesday, July 19. Amazon Prime Day may be held in mid-July It is learned that according to Techradar's prediction, Amazon Prime Day 2022 will most likely be held from July 18 to 19.
Judging from the historical records of Amazon Prime Day dates, since the launch of the Prime Day promotion, a total of six Prime Days have been held in mid-July. Techradar's speculation is not groundless. However, it is also known that Amazon's Chief Financial Officer Ryan mentioned in a financial report conference call a year ago that he hoped that the Amazon Prime Day promotion could avoid July. Therefore, other foreign media speculated that the 2022 Amazon Prime Day promotion may be held from June 20 to 21. As of now, Amazon has not officially announced the time of the Amazon Prime Day promotion, so sellers have no way of knowing which foreign media speculation will come true. However, one thing is certain: the Amazon Prime Day promotion is definitely a great opportunity for sellers to boost their orders. Amazon Prime Day 2021 hits another high It is learned that data shows that during the 2021 Prime Day event, Amazon's global sales reached US$11.19 billion, a year-on-year increase of 7.6%.
During the two-day Prime Day, third-party sales increased by 12.0%. Amazon's own-brand sales increased by 5.3%, marking the second consecutive year that third-party sales grew faster than Amazon's own-brand sales. The above data show that Amazon’s Prime Day sales in 2021 have once again broken the historical records of previous years. In addition, as the number of Amazon's Prime members grows day by day, traffic during Prime Day is bound to increase significantly. If Amazon sellers want to take advantage of Prime Day to sell a lot of orders, they must be adequately prepared. How can sellers prepare for Prime Day? Here are a few suggestions for sellers: 1. Ensure sufficient inventory Prime Day will welcome a large number of buyers, and sellers' order transaction volume will surely reach a new high. Sellers are advised to consider a series of problems such as recent supply chain congestion and send inventory to Amazon's FBA warehouse before Prime Day based on the time required to deliver inventory, so as to seize the business opportunities of this big promotion. 2. Understand sellers’ needs and select products Only by understanding the needs of sellers can we make good product selections and seize business opportunities to promote sales. Sellers can check Amazon's recent best-selling list to understand the current hot sales trend, or use tools to view the average monthly sales and historical sales records of different products. Find the Prime Day product selection trend and take advantage of the big promotion. 3. Optimize product listings Excellent listings can effectively increase the chances of Amazon consumers purchasing your products. Sellers can use bullet point descriptions, high-quality images, and A+ content to convey brand information and unique product advantages. 4. Invest in Amazon Advertising As the countdown to Prime Day approaches, sellers can try different search terms and add negative keywords to further improve the store's search function so that they can achieve better advertising results when the Prime Day promotion is launched. If you are not participating in Prime Day exclusive discounts or flash sales, the best way to get a good deal is to offer coupons. When buyers apply coupons to your products, they will appear on Amazon's coupon page - a bright orange coupon label. Coupons can save buyers a certain amount of money, which helps increase appeal and conversion rates. Note: Coupons take two days to activate. Sellers are reminded to make sure to create coupons in time for Prime Day. In addition, Amazon has recently launched a new seller entry gift package: for sellers who meet the requirements, Amazon will return 5% of sales and directly deduct the sales commission of the next month on a monthly basis. It also includes a series of preferential benefits such as brand registration, Amazon logistics, and Amazon advertising.
This is undoubtedly great news for new sellers who launch products on the US, Japan, UK, Germany, France, Italy, and Spain sites on or after January 1, 2022. A sharp sword is forged from grinding, and jade is carved from carving. Cross-border sellers have finally welcomed the dawn. On this day of February 2, when the dragon raises its head, I wish all sellers good luck in the year and a good omen for a booming sales. |
