60% of American Generation Z trust recommendations from influencers, and influence of influencers increases

Recently, Mavely released a survey of 1,000 American consumers. The results showed that more than 25% of consumers and most Generation Z consumers would refer to the recommendations of Internet celebrities when buying gifts.

Data shows that 60% of Generation Z consumers trust the recommendations of influencers, making them the group with the highest trust in influencers among all age groups.

The reason for this trend is that Generation Z is the first generation to grow up with social media. They are accustomed to obtaining information through platforms such as TikTok and Facebook, and are therefore more easily influenced by influencers.

Surveys show that when making purchasing decisions, consumers tend to seek trusted sources of information, including family, friends, post-purchase reviews, and recommendations from influential influencers.

Another trend shows that micro-influencers, who specialize in specific interest areas, are also becoming a trusted source of recommendations, especially for Generation Z. They find these influencers more understandable and credible, so influencer recommendations can significantly increase user conversion rates and engagement.

The survey also pointed out that although the trust in influencers is gradually increasing, consumers still regard recommendations from friends and family as the most trustworthy source of information. Especially when buying gifts during holidays, recommendations from family and friends will become the main motivation for purchase.

Author✎ Summer/
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