Is it a crisis or an opportunity to enter the cross-border e-commerce market now?

This time the epidemic broke out in China first, and it broke out abroad two months later. This two-month period is the time we have been ahead of the foreign market. We can know in advance which products will be in short supply and which products will have a sharp drop in demand when the epidemic breaks out abroad. You all know the value of being able to make arrangements ahead of the local market's reaction.

Having experienced the domestic epidemic, we know how comfortable the convenience that e-commerce can provide when we are forced to stay at home. When the United States was facing the epidemic, consumers who rushed to buy supplies in offline supermarkets not only had to queue up to check out, but also had the risk of being infected.

At this time, Amazon, as the leader in e-commerce, has reaped the benefits, and more Americans choose to purchase daily necessities on Amazon. Amazon's already saturated market share has skyrocketed again under this circumstance, and American consumers are now completely dependent on Amazon.

This epidemic has indeed dealt a heavy blow to cross-border e-commerce, but there are always new opportunities behind dangers. After this wave of epidemic reshuffles the industry, more market share will be released. Now is a good time for us to enter the market!

However, after the epidemic, the market we have to face will also undergo earth-shaking changes. If there is no systematic process for launching new products, the investment will easily go down the drain. Let me briefly tell you how we can quickly launch our products after the epidemic.

The first step is always to be familiar with your own products. Fans who often read our articles should know that we have always insisted on high-profit boutique gameplay. This route has very high requirements for listings, and requires sellers to have a detailed understanding of product specifications, product selling points, usage scenarios and operating steps.

The second step is to analyze the competing products and understand the listing contents of the top sellers in the product category you have chosen, including the title, five bullet points, description, pictures, price, etc. At the same time, compare your own products to see what shortcomings or advantages others do not have.

The third step is to do a good job of keyword positioning for your own products. You can extract some accurate keywords from automatic advertising and use them to embed keywords in the five points, descriptions, titles, and QA. When the product gradually rises, you should also update the keywords in time to match the keywords that are more suitable for your current sales.

The fourth step is to further improve the listing. After having the basic content such as keywords and titles mentioned above, you can then prepare long descriptions/A+, multiple nodes (optional), product pricing and variant attributes to initially complete the important step of making a good listing.

The fifth step is the initial creation of the product, including in-site advertising, in-site discount activities, etc. It also needs to be updated in a timely manner based on the data feedback from the platform during the promotion to optimize the promotion effect as much as possible.