In 2020, which outdoor power supply category is selling well?

In 2020, which outdoor power supply category is selling well?


What is the most important thing for Amazon in 2020? Brand is definitely one of them, which can be seen from the strategic priorities revealed at the recent Amazon Cross-Border Summit in Shanghai (one of the key priorities is to provide global brand promotion and protection tools to support companies in building global brands).


Recently, Amazon has accelerated its "branding" process.


On December 12 , Amazon released a " new policy " on brand names!
 
This updated “Brand Policy” requires sellers to provide a correct and valid brand name. Unbranded products must fill in “ N/A ” in the “Brand Name” column.


After this policy came out, those sellers without brands will get an error if they do not fill in " N/A " and will not be able to upload products. Even if you select "N/A", "by Unbranded" will be displayed under the title at the front of the page, which means "unbranded product".
 
From the update of this policy, we can see that Amazon is paying more and more attention to brands. In 2020, Amazon will definitely be an era where brands are king.


In such an environment, which brand should we choose for outdoor power supply in 2020? Guangzhou Lingrun Technology Co., Ltd. gave us the answer.


Guangzhou Lingrun Technology Co., Ltd. is an automotive company that focuses on vehicle power and inverter products. As a "new" company established in 2016, it has already begun to develop on a large scale. Currently, Lingrun has 7 JD stores, cooperates with more than 200 4S stores, and has opened up gift channels.


In the eyes of his friends, Chen Zeyang, the founder of Lingrun, is a role model for successful entrepreneurship. However, Chen Zeyang is not satisfied with his current achievements. As the helmsman of the company, he has spent countless dark nights thinking about how to make Lingrun break through the bottleneck and usher in explosive growth. At the same time, after so many years of working in the industry, he has a deep understanding of the chaos of domestic power products (home outdoor energy storage products). Home outdoor energy storage products are an extremely niche category. Most consumers blindly pursue large specifications for products. Manufacturers' false specifications have become the "unspoken rules" of the industry. The price war is intensifying, and the uneven product quality brings hidden worries to the future of the industry.


However, household outdoor energy storage products are currently extremely active in the European and American markets and are essential products for outdoor travel for European and American consumers. Chen Zeyang believes that the Chinese market will surely usher in a big explosion in the near future.


It is extremely necessary to focus on the present and plan for the future.


Lingrun always believes that product quality is the foundation of an enterprise's development. Before the future market explosion, it is particularly important to establish the industry brand influence as soon as possible. First-class quality products combined with advantageous brands will surely stand out in the industry.


To this end, Chen Zeyang signed the brand licensing agreement between Lingrun and GRUNDIG in Guangzhou.



GRUNDIG's consistent high-quality brand concept is very consistent with Lingrun, and as a 90-year-old German brand, it has accumulated a large number of fans at home and abroad. For Lingrun, which is in urgent need of improving its industry brand influence, joining the GRUNDIG brand is an important move for its future planning.


GRUNDIG will not only provide Lingrun with strong brand influence, but will also share supply chain and industry channel resources to help Lingrun develop better and work together to create a leader in the outdoor power supply category.


Comparison of Grundig's Google Index with well-known domestic brands



I believe that with the support of GRUNDIG's brand, Lingrun will enter a new chapter in its development!


About Grundig:



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