Amazon's hot-selling operation process (practical operation)

Initial preparations:

1. New product research, keyword research, competitor research, to understand the product better than the user, understand the user's needs and the product's selling points

2. Product titles, keywords, and descriptions should be accurate, and the main method of keyword promotion

3. Prepare the copywriting for the product: title, selling point (analyze the competitive products to understand the advantages of your own products), five-point description, details, QA (collect and analyze customer questions about the same type of competitive products and how to solve them) - all buried

4. Pictures, videos, A+, shooting and editing

Operation: New products have an operation cycle of 2 weeks

My personal understanding: First, we need to let customers see our products, that is, the keyword ranking must be on the homepage, and then we need to find a way to get customers to place orders (the initial preparation work is very important, all of which are closely linked). New products should first impact sales and then control gross profit.

Main ideas for new product promotion:

1. Sales volume first, then gross profit (new products must first ensure the order volume, and then control the profit during the product maturity period)

Only when new products are promoted can advertising costs and other expenses be reduced. The reason is simple: the number of orders determines everything. And only then can prices be raised.

2. Promote products by paying attention to the natural ranking of keywords and the daily actions of competitors

On the site: Become an early reviewer, request reviews within 4-30 days, VINE plan, coupons, QA, start advertising, apply for activities, flash sales

Off-site: product reviews, no reviews, event discount coupons, social media cooperation links

Promotion method:

1. Merge VP (merge small VP)

2. How to merge variants in large quantities

3. Merge zombie listings (with VP)

4. Expand the site’s volume (promote core keywords)

5. Low price + advertising (guarantee conversion rate, promote keywords)

6. Discount + Advertising (guarantee conversion rate, promote keywords)

7. Customize VP+ ads

8. Evaluation + Customized VP + Advertising

9. Black technology, go directly to the homepage

Special note: All adjustments to listings, copywriting, and prices should be made between 2:30-3:00 p.m. Beijing time (prepare the adjustments before 2 p.m.) Many discussion posts have mentioned this: Because the Amazon system is reset after 3 p.m. and re-crawls data, the system can read your new data faster, so pushing it is also effective

Product pricing: In the first week of new product promotion, you can increase the unit price a little bit, and adjust the price according to the link promotion situation, so that the system can capture the price information changes to promote the listing.

Promote new ideas: low price/discount + advertising + reviews + LD + off-site social media

Make a plan: Make a plan for new product promotion activities on a weekly basis, and make a summary of the product promotion maturity period in one month to decide whether there is potential to continue promotion or give up and clear the inventory

Detailed steps to create a hit product in two weeks

Day 1: 2 direct reviews

Day 2: 2 QA

Day 3: Brush 3 review-free orders (search all keywords), and participate in the early review plan. Of course, I still hope to participate in the green label, the price is 2000-2500 30 reviews

Day 4: 2 direct reviews

Day 5: 1 QA

Day 6: 5 orders without review (search all keywords)

Day 7: Post 2 direct reviews

Day 8: 3 QA

Day 9: 7 free review orders (search all keywords) and start automatic advertising

Day 10: Brush 5 reviews-free orders (search all keywords) Start to use manual broad search, usually 20 keywords, start to use manual precise search, usually 1 warm keyword with very low ACOS (a keyword with a lot of orders, but not particularly fierce competition)

Day 11: Enter the keyword search ad space, intervene 4 orders and no review

Day 12: Enter the keyword search ad space, intervene in 5 orders and avoid review

Day 13: Enter the keyword search ad space, intervene in 6 orders, leave 1 VP without review

Day 14: Enter the keyword search ad space, intervene in 7 orders, leave 2 VPs without review, 1 of which is a picture

Day 15: Enter the keyword search ad space, intervene in 6 orders, leave 3 VPs without review

Day 16: Entered the keyword search ad slot, intervened in 9 orders, left 2 VPs without review, including 1 video

Day 17: Enter 10 ad slots through keyword search, participate in off-site discount websites without review

Total fake orders: 81 orders, including: 6 direct reviews, 67 free reviews, 8 VP orders

The above content is for reference only.