Should a novice who wants to do business on Amazon do research on his own or seek training?

The first way: do research on your own: First of all, novices lack a lot of basic experience, and are not familiar with the basic backend operations and the entire operation process. The so-called research on your own is also a cover. At the beginning of starting a business, you have freedom of time and need self-discipline. At the beginning, you don’t know how to arrange your work for a day. You don’t know anything and are prone to run into obstacles. Over time, you lose confidence and even give up this industry.

Recently, I encountered a ridiculous example. Xiaobai listened to other people's product selection and began to confidently ship and put on the shelves, without calculating the gross profit of the product selection. Later, I asked him and he didn't understand this. He also sent thousands of large quantities of goods at the beginning, and there was only one model. It really broke my cognition. He was really careless. I don't understand why he was so aggressive. Later, I asked him and he found out that his friend sold well, so he chose this product.

I just airfreighted it to the FBA warehouse, but I didn't know how to run the ads. I just turned on the automatic ad and ignored everything. The ACOS was as high as 200. I used the product selection table to calculate the gross profit. Under the premise of ACOS of 30%, the gross profit was still negative, which really broke my understanding.

What the hell, really working for the platform, my brother-in-law will be grateful for more such unprofessional leeks. I can see that the whole product selection and operation ideas are a mess, and they lack the ability to actively learn and think. They just do what others say, and blame the mistakes on the training institutions. They lack the ability to think actively, and are not good at communicating with knowledgeable people. Little do they know that what the training institutions say may not be suitable for you. If you do it rigidly, you are destined to lose money and pay tuition fees.

In fact, such a mistake is made because you don't really know yourself, you are not familiar with the industry, and you think it is easy. Most newbies are too confident and always think they are the chosen ones of entrepreneurship. They don't know that you are nothing. The fact is that there is a 99% chance of failure. B2Bs who come to Amazon will fall into pits, let alone you, a newcomer with nothing, failure is inevitable. In this example, most of the newbies who work alone fall into pits. It can be said that they often fall into pits and their lives are not enough.

The second way: rely on training institutions. To be realistic, it is unrealistic to rely on others in any industry. It is better to rely on yourself than on others.

Why do people do training? Why do they do training when they can earn money? Isn’t it better to make a fortune quietly? Moreover, many training teachers are also newbies. They are just packaged. Their actual combat experience is not as good as the experience I had when I first started.

Of course, those so-called lecturers have fooled you enough, and you only have a limited understanding of what they have said, because this is an industry that requires practical operation, and you can't just listen to a few theories and go back to work and take off. I don't rule out the possibility that there are good training institutions, but in fact, most of them are just cutting leeks.

The third way is to work as an operator in a boutique company. The company will have an account for you to practice, and the risks are borne by the company. You can get familiar with the entire process and learn how to control product selection, operation and promotion, logistics and replenishment, and account risks.

Wouldn't it be more confident to learn these and then go it alone? If you take this path, you only have to spend time, but you can also gain experience and earn income.

My personal suggestion is to go to work in a company and do your own research. Don't be too cautious and take it step by step. If you are too cautious, you will be easily cheated. Because there are some things that you can't learn in the company, you have to study hard to go further in this industry.